What is AdTech?

Ad Optimization

Last updated: September 12, 2021 | by Kean Graham

This post was most recently updated on September 12th, 2021

Advertising technology, or AdTech, is a term used to describe systems, software, or tools used to run, deliver, manage, and optimize programmatic advertising campaigns. Although AdTech often contains complicated processes and is quite challenging to comprehend, its goal is to help publishers and advertisers optimize their ad campaigns.

For publishers, it could be the process of generating more revenue from their ad inventory. For advertisers, improving their ad campaign targeting to zero-in on their target market and maximize their ROI.

Completely new to Ad Tech?

Are you a publisher or advertiser and new to the world of ad technology? Gain some foundational insight by looking at the articles below.

Programmatic advertising: It’s the process of using technology to buy and sell ad inventory through a data-driven process.

Real time bidding: Real Time Bidding is an auction process where ad impressions are sold and bought in real time.

Demand side platforms: Demand Side Platforms help advertisers buy ad inventory by giving them access to multiple ad inventory sources, improving targeting through technology, giving them access to campaign reporting functionalities, and more.

Header Bidding: Header bidding is a technology used by publishers to ensure that every impression on their site is auctioned out to multiple partners. It all happens within the header of the site in real-time. This ensures that publishers earn the most ad revenue from their ad impressions.

Learn more about other topics within the world of AdTech in our glossary.

AdTech developed by MonetizeMore

MonetizeMore has also developed its own set of proprietary Ad Technologies that we’ll cover briefly below:

PubGuru Header Bidding: Our PubGuru Header Bidding wrapper provides top header bidding performance to publishers with a wide range of benefits. Publishers only need minimal management to set up and run our header bidding technology as bids even get optimized automatically. You even get access to a unified dashboard that provides revenue transparency from your demand partners, helping you to optimize your ad inventory further.

Find out more about PubGuru Header Bidding here.

PubGuru Dashboard: Our PubGuru dashboard is set to revolutionize the AdTech industry for publishers and save them countless hours on ad optimization tasks! Get access to an intuitive dashboard where you can see all your revenue sources in one location, analyze results, run revenue attribution, manage header bidding, and much more!

Find out more about PubGuru Dashboard here.

Traffic Cop: With Traffic Cop, we tackle the industry’s worst problems, invalid traffic! By using machine learning and fingerprinting algorithms, we detect invalid traffic trying to sneak into publisher websites and stop it dead in its tracks, even before it clicks on ads. We’ve been able to help countless publishers dramatically decrease revenue clawbacks, invalid traffic ad exposure, and help them keep their ad accounts safe.

Find out more about Traffic Cop here.

Want to make Ad Tech part of your business?

At MonetizeMore we help publishers that monetize their websites and apps with display advertising to optimize their ad inventory and maximize their ad revenue. Not only have we been in business for over 10 years. We’ve even recently been named an official Google Certified Publishing Partner!

Sign up for a starter account at MonetizeMore today and find out how our AdTech and teams of ad optimization experts can help take your business to the next level!

Kean Graham

Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.