Vignette Ads: Add this to your mobile ad stack [2022]

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If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display ad revenue. With Vignette ads, publishers can make a lot more money and MonetizeMore is here to guide you through it. Keep reading to discover high-performing Vignette Ads format sizes you can work with.

What are Google AdSense Vignette Ads?

Vignette Ads are the most common AdSense auto ads that publishers have been using for a long time to increase their ad revenue. They are basically interstitial ads (full-page ads) in between page loads of a website or app. These interstitials pop up when a user is navigating from one webpage to another. Users come across Vignette ads while leaving a page & not when initially landing on a page.

Why use Vignette Ads?

Advertisers often agree to pay more for vignette ads since they are the best-performing ad formats you can have in-app or on desktop mode. They are an effective way to grab the attention of users while they browse your content.

Vignettes can be displayed across all devices – mobile apps, web browsers, and social networks – increasing your ROI by reaching more users through different channels.

MonetizeMore’s AdOps experts have been optimizing Vignette ads with a broad range of screen sizes depending on the publisher’s content. These full-screen interstitials can often be time-based skyrocketing the CTRs for advertisers. With Vignette ads, publishers have observed a 5X increase in their CPMs compared to the usual banner ad format.

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Vignette Ads Examples

How much can you make from Vignette ads?

The Vignette ads format is a mix of the best of both worlds. With Vignette ads alone publishers have seen a 10-20% + increase in session RPMs. Publishers saw a 4-5X increase in their CPMs compared to the traditional banner ad format.

Vignettes are also highly customizable which allows you to create an engaging experience for your users while still being able to control the look and feel of your content.

How to Monetize Your Website or App with Vignette Ads?

Since Vignette ads are a byproduct of Google AdSense Auto Ads, these ad types leverage machine learning to automatically place ads on different web pages of approved websites. Google’s AI chooses the page sections it believes vignette ad types will perform best. Combining MonetizeMore’s Pubguru ad technology with Google AdSense will ensure maximum ad revenue for publishers along with an interruption-free user experience.

How do I create a Vignette Ad? [Getting Started]

  1. Sign up to become a MonetizeMore publisher and get started with Pubguru.
  2. Our AdOps experts will screen your current site or app performance for page-level ad optimization
  3. MonetizeMore then connects you with the best ad network to serve vignette ads on your app/site.
  4. Our AdOps professionals then provide you with ad tags. All you need to do is replace your current AdMob, AdSense, and Google Ad Manager with Pubguru, and let the magic begin!
  5. Once Vignette Ads are live, Our team will constantly split test, and optimize your ads for maximum ad revenue gains.

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Are Vignette Ads Intrusive?

This type of interstitial is highly viewable and user-friendly because it loads along with the page and can be easily skipped by users. Around November 2020, Google introduced full-screen ads for wider screens, enabling publishers to deliver vignettes on various devices and screens, including smartphones and desktops.

This ensured that publishers got a wider range of options for serving high-performing quality vignette ads without degrading user experience. MonetizeMore’s AdOps experts will always ensure your site’s vignettes are shown in between page loads while seamlessly blending with your content. The way we serve vignette ads has maximized 1000+ publishers’ ad revenue while minimizing page latency at the same time.

If it still bothers your users and affects the whole UX, you can contact us to get it disabled.

Vignette Ads: Best Practices

Despite the fact that Vignette Ads are user-friendly ads that appear between page loads and can be skipped by users, there are still a few best practices to consider:

  • Vignette ads can now be viewed on larger and wider screens thanks to Google’s latest update. Make sure to check the size of your ad to ensure the ads are displayed clearly to users.
  • AdSense automatically limits the number of vignette ads per user to maintain a solid UX, your ads need to be able to grab the attention of the user.
  • The secret to more ad earnings is a proper detailed view of the ad. Once you get started with us, we help you get the ROI boosting vignette ad types for your website.

You won’t have to worry about best practices once you sign up as a MonetizeMore publisher since we’ll be taking care of everything so that you can focus on creating content.

How to test if Vignette Ads are working properly on your site?

  1. Use a fresh incognito browser
  2. Open the domain
  3. Right click > inspect
  4. Enable device toggle
  5. Click any eligible link
  6. You should see a full-page ad

Since MonetizeMore runs vignettes along with our PubGuru header bidding wrapper, most publishers get a 20% + session RPM uplift quickly.

Conclusion

MonetizeMore’s intuitive Pubguru dashboard is all you need to take your ad monetization to the next level. We’ve helped more than 1000 publishers gain an average ad revenue uplift of over 50%. Enable vignettes today to monetize your page views with the highest paying ad format.

To start serving vignette ads on your site, get started here.

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