This post was most recently updated on January 21st, 2025
Since the early 2000s, social media advertising has changed the way organizations do business. Colleges and university sites use social media channels to reach out to a larger potential student audience. This is different from traditional marketing where schools use physical ads and radio.
Social media monetization is more effective today because most young people spend more time on these channels. These social media growth platform kinds are growing in follower base and use. They are viable solutions for today’s and future school marketing.
College sites began to use social media platforms as marketing tools in the 2000s. During this time, channels like Facebook were building a strong user base. Smartphones were also gaining popularity and more young people were learning technology. They began spending more time on digital gadgets than traditional media.
Social media advertising has changed the way colleges do marketing. These platforms boost engagement and allow dynamic ad creation and posting. Social media provides schools with specific targeting options. They are useful for reaching students needing academic support from online professionals. Various education allied services, including online book writers, course tutors, and essay writers; the best example here would be EduBirdie, and more, use these same methods to reach their audiences. To find EduBirdie, you can type in the search “write my essays online” and see offers from the service’s top writers. Students can promptly receive targeted ads on channels like Instagram or TikTok. These are platforms where many of their peers spend a lot of time. They can receive educational support, such as help with schoolwork. This helps schools remain competitive in an evolving digital environment. They ensure that services like essay writers are available and readily accessible.
This change drove colleges to start posting lesson and coursework updates on social channels. They soon realized they were potential platforms for attracting applications. Schools began posting ads targeting potential student audiences. Other platforms like Instagram and Twitter (now X) were developed.
They quickly gathered audiences and soon had followers, reaching hundreds of millions. They became not just potential programmatic platforms but the driving force behind ads in modern society: today, 92% of universities and colleges in the US place ads on social media.
Traditional advertising involves placing ads on TV and radio or printing physical ads. Paying for ads like billboards and TV commercials was costly and had limited audience reach. Social media significantly reduced this cost by eliminating the need for printing and paying for physical space. According to HubSpot, these channels reduced the cost by 62%.
Depending on location, a billboard in the US costs from $1200 to about $15,000 per month. The same content published on social media would cost about $650 to $2500 per month. This is significantly cheaper since it would reach a larger audience in real time. The college would also receive analytics which is impossible with traditional ads.
The youth have dynamic online behavior because they are more technology-oriented. Social media today is their main source of information and connecting with peers. They use these platforms when searching for courses and preferred schools. This dynamism and behavior make social media the main platform for marketing.
The youth today values relationships and prioritize building trust with brands. Authentic and transparent content can have a greater impact on them. The type of marketing content posted by colleges influences them too. Colleges may post what happens behind the scenes or alumni stories. Such posts have the potential to attract great attention from the youth. Schools should know the best time to publish posts for a wider reach.
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Author’s Bio
John Marlow worked in the digital marketing field for many years so that gives him the perfect experience to write on topics like social media, paid marketing, SEO, and content writing. He’s also a freelance essay writer and does exceptionally well on every order. This dual role is something that he finds easy because of his deep experience in the field.
With over ten years at the forefront of programmatic advertising, Aleesha Jacob is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.
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