Google’s EU User-Consent Policy: Step-by-Step Guide

Google’s EU User-Consent Policy: Step-by-Step Guide

Adsense broke the internet recently with a user privacy-related development: that of the new user consent policy that needs to be implemented on websites and apps serving readers or customers from the European Union member countries by September 30, 2015. The said development now requires a robust user-consent mechanism for Adsense and Doubleclick publishers.

This guarantees users that they are only sharing data they’re comfortable with disclosing. The new policy in effect increases the trustworthiness of publishers; and provides people the assurance that they will not be exploited digitally by advertisers, as well.

Not sure how to navigate user consent for your website? We can help you setup our CMP and ensure your website is gathering user consent properly. Sign up with MonetizeMore today to get help from our ad engineers.

The Requirements for Publishers

Contrary to what most people think, you will not have to throw away every user who rejects the cookie policy. An important thing to remember is that:

  • This law only applies to those websites/apps that receive users from the European Union member countries.
  • In addition to a consent-mechanism, publishers also need to update their Privacy Policy page to explain how the EU user consent policy affects how you collect, use, and store cookies.

How to Create a Consent-Mechanism

Creating a user-consent mechanism does not have a cookie cutter (pardon the pun!) solution. Website code is implemented in various ways depending on a publisher’s setup. Here are the steps to creating your own user-consent mechanism based on common website platforms:

1) Construct your consent-mechanism message

This has 4 major parts:

  • Headline Text
  • Accept button
  • Read More button, and;
  • Link to your Revised Privacy Page

You can be creative with your wording as shown in the example below:

user consent mechanism wording

2) Decide whether to use an available plugin or have the consent mechanism coded from scratch.

Google is not strict on how you implement the EU compliance code snippet on your website. For plugins, there are both free and paid options. You can even make your own code snippet that will perfectly match your needs especially if you are not using popular content management systems like WordPress, Joomla, Magento or Drupal.

3) Choose your third party vendor, CMS plugin, or create your own script.

Google cited (free) five examples from their supplementary site CookieChoices.org. But the truth is, there are so many of them out in the market since 2011.

4) Insert the code in the proper place or activate the plugin according to its respective instruction.

Sample Implementation 1: Ginger Cookie Plugin for WordPress CMS 

Step 1: Login and go to the Plugins section and Add New

Step 2: Search for EU Cookie Compliance

Step 3: Select a plugin compatible with your site implementation.

ginger cookie plugin

Step 4: Install the plugin.

Step 5: Activate the plugin.

Step 6: Scroll to the bottom and find the plugin’s settings and enable it.

ginger cookie plugin settings

Step 7: For Ginger Cookie plugin, click on tabs to edit the banner design.

ginger cookie banner design

Step 8: For Ginger Cookie plugin, create your Privacy Policy page or select if it already exists.

privacy policy setup

Step 9: Test your website if it’s loading well using a plugin. Too slow? Review and check out lightweight alternatives.

Sample Implementation 2: For Static HTML, manually insert Silk Tide Cookie Consent version 2.0

Step 1. Clone or install the Cookie EU script.

Step 1. Clone or install the Cookie EU script

Step 2. For Git, use clone command and store on your web host.

Step 2. For Git, use clone command and store on your web host

Step 3. Insert the code snippet calling the script on your static page.

Step 3. Insert the code snippet calling the script on your static page

A more automated way to use Silk Tide is through their wizard, showcased on their website.

Sample Implementation 3: For Blogspot CMS, go for STC Network EU Cookies Notice

Step 1. Login to Blogger and click ‘Templates’ on Dashboard.

Step 2. Create a backup.

Step 2.Create a backup

Step 3. Download and save somewhere safe.

Step 4. Begin editing HTML.

Step 4. Begin editing HTML

Step 5:  Search the ]]></b:skin> segment.

Step 5

Step 6. Insert the code below this segment.

Step 6. Insert the code below this segment

Sample Implementation 4: EU Cookie Compliance on Drupal 7 stable

Step 1. Login as admin user.

Step 2. Click Modules and select Cookie Control. Save.

Step 2. Click Modules and select Cookie Control. Save

(Note: If you are a web developer, you can use drush to install an update on the command line.)

Step 3. Click Configuration and Cookie Control.

Step 3. Click Configuration and Cookie Control

Step 4. Edit the information as you deem fit.

Step 4. Edit the information as you deem fit

5) Implement the compliance for iOs and Android to avoid penalties and test it.

For Android and iOs apps, you can directly obtain the code from Cookie Choices but this will need testing for performance or speed.

There are quite a number of ways to approach the subject. If you have a series of identical websites,
you can also ask your web developer to create a script that will automate the insertion of these code snippets to your websites.

Regardless of the method used, the ultimate objective is to maintain a good balance in the digital advertising ecosystem: the users in EU member countries with data protection laws, the publishers who earn their revenues from relevant ad serving, the advertisers who reach their target audience and all the other stakeholders affected by this new policy.

Conclusion

Not sure how to gather user consent for your website? We can help you setup our CMP and ensure your website is asking for user consent properly. Sign up with MonetizeMore today to get help from our ad engineers.


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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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