How AI Detection Tools Are Fighting Ad Fraud in Real Time

This post was most recently updated on June 10th, 2025

There are numerous ways in which AI technology is transforming the future of business. Unfortunately, not all of the changes AI has created have been for the better. One of the most significant issues is that many unscrupulous companies are using AI to commit ad fraud. This puts many vulnerable customers at risk. One analysis found that 22% of all marketing expenditures are wasted due to ad fraud.

Fortunately, there are numerous ways that people can help combat ad fraud. One of the most effective is by using AI detection tools.

Ways that AI Detection Tools Can Help Reduce the Risks of Ad Fraud

There are numerous ways that AI detection tools can help combat ad fraud. This is one of the reasons that companies around the world spent over $3.7 billion on this technology last year. Some of the ways that it can be an essential tool in the fight against ad fraud are listed below.

Fighting Spam Emails that Were Made with AI

There are numerous ways scammers are utilizing AI to commit fraud. One of the biggest threats is through email spam, especially when it involves phishing attacks. One study estimates that 67.4% of all email phishing attacks committed last year utilized AI. Many scammers prefer to use AI because it enables them to create unique variations of emails, thereby evading email spam filters.

AI detection software can help stop these types of attacks. People can manually inspect emails to see if they were made with AI, but they can also use real-time threat prevention tools that prevent spam emails as they come in. This helps minimize the risk that employees will fall for phishing attacks in case they forget to use their AI detectors.

Identifying Fake Reviews that Were Created with AI

Another primary reason why many scammers are using AI is that it enables them to create fake reviews. This allows them to deceive people into buying products and services that they would otherwise have no interest in.

The issue with fake reviews generated by AI is far more serious than many people would expect. One study estimates that around 19% of all reviews on Google were made with AI. There are a few legitimate reasons why someone would do so other than to proofread their review before posting it. This means that many of these reviews were probably done to commit fraud.

AI detection tools can be invaluable for identifying these fake reviews. This can go a long way towards stopping fraud.

Avoiding Falling for Disingenuous Content from Social Media Influencers

Social media influencers can play a significant role in committing ad fraud. A lot of social media influencers aren’t even real people anymore. They were created with AI to generate views and promote products. A lot of them are even worse than that. They are designed to commit ad fraud.

This is an underappreciated benefit of using AI detection tools to fight fraud. People can use AI detectors to determine if influencer content was generated with AI, which can significantly reduce the prevalence of these types of fraudulent campaigns.

Getting Rid of Bogus User-Generated Content

Many scammers are also using AI to impersonate customers by creating content with AI-generated text. They may create fake stories on social media platforms or various websites, which are part of complex social engineering campaigns. They often try to build relationships with their victims through UGC, which helps them take advantage of them later.

AI detectors can do a lot to weed out this type of content. This will help reduce the risk that people will fall victim to it.

Identifying Search Ads that Were Manipulated with Keyword Stuffing

Many unscrupulous advertisers attempt to use keyword stuffing to increase the visibility of their ads. This is when they try to force keywords into the ad so that it ranks for keywords people are searching for. Fraudsters often do this to make it easier for victims to fall for their scams.

Of course, Google, Microsoft, and other PPC providers strive to combat this type of ad fraud. However, they aren’t always successful. This means that search engine users need to try their best to identify it on their own.

This is another reason why so many people are using AI detectors these days. They can help them identify scams that involve manipulated search engine ads.

AI Detection is Becoming One of the First Lines of Defense Against Ad Fraud

Ad fraud is becoming a massive issue for many consumers and businesses. The good news is that AI detection tools can help stop it. One of the most popular tools is Aidetector, as it has an excellent track record for combating this type of fraud. By analyzing vast amounts of data for anomalies, machine learning models can detect sophisticated fraud schemes that traditional methods might miss, ensuring greater transparency and efficiency in digital advertising.

Aleesha Jacob

With over ten years at the forefront of programmatic advertising, Aleesha Jacob is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.