You might have noticed many websites using sticky ads in the sidebar or any fixed position on the page. If you’re running AdSense ads, you might have thought of doing the same. In this post, we’re going cover sticky ads with AdSense and answer the question, whether you’re allowed to use them or not.
What is a sticky ad?
A sticky ad is a fixed ad that stays visible on the page, regardless of the user scrolling through the content. To improve overall viewability and yield a high CPM rate, you can choose to implement ad units as sticky ads. Ad unit locations to consider using for sticky ads include the header, footer, left/right bar, left sidebar, and right sidebar.
Can we use sticky ads with AdSense?
No, unfortunately, AdSense policies do not allow sidebar (left or right) sticky ad implementation on websites. It isn’t advisable to run sticky ads as the AdSense team can disable the ads or your actions can trigger a policy violation warning. Instead, you can set anchor ads, which are ads anchored at the bottom of a mobile screen, via Auto ads settings in AdSense.
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A few premium publishers are allowed to implement sticky ads through a separate beta program. However, Google hasn’t made any announcement yet on the availability of this feature to all the AdSense publishers. You can follow along with the discussion regarding the matter here.
Why aren’t sticky ads allowed in AdSense?
AdSense program policies don’t state the reasoning for the decision. We suspect that it’s likely due to publishers not being permitted to bring unnecessary or unnatural attention to their Google ads which can lead to accidental clicks. This is what Google says about the matter:
To ensure safe and positive user experience, we restrict the use of ad implementations on desktop which causes the ad to appear in a “sticky” or “floating” position on the page as the user scrolls or navigates through the page. While we allow Google anchor ads on mobile web, please note that publisher-created mobile implementations are not permitted as we cannot ensure they have the same quality protections we’ve built into our product.
Can we run a sticky ad adhering to policy?
If you’re allowed to run ads via Google AdManager (GAM) using Ad Exchange (AdX) then you can indeed implement sticky ads on your inventory. For Ad Exchange, publishers will need to declare sticky ads in their account, so buyers can choose whether or not to serve into sticky ad units. This option isn’t available in AdSense.
However, Publishers should adhere to the guidelines for implementing sticky ads in AdX. Whereas, in GAM, implementing a sticky ad is similar to running display ads, as there aren’t any additional settings required in the account.
Sticky ads and WordPress
Want an easy way to add sticky ads to your WordPress site? Don’t forget to check out the sticky ads feature on Advanced Ads here.
Although sticky ads aren’t allowed through AdSense on desktop, there are many other ad networks that allow them. Do you still want to run sticky ads, but don’t know the best way to utilize them to increase your ad revenue? Let MonetizeMore help! Our ad ops teams will help you get started with sticky ads, header bidding, and much more and take your ad revenue to levels never seen before! Sign up for a Premium account at MonetizeMore today!