This post was most recently updated on January 18th, 2023
Sticky ads are simply ads that stay in place as a user scrolls up and down on your page. If you’re a publisher that uses AdSense, you’ll be glad to know that sticky ads are now allowed. But before you start slapping those ads all over your site, there are a few rules you should keep in mind. So what are the policy restrictions for sticky ads? Keep reading to find out.
When you first see a sticky ad, it probably looks like a normal AdSense ad unit. But when you scroll down the page, it sticks at the top or bottom of the browser window and doesn’t move with your scroll. This can be annoying if you’re trying to read an article or watch a video without getting distracted by ads that move around with every swipe of your finger across your screen.
The best time to consider using sticky ads is when you want to make sure your users see an ad. They can be used to encourage users to explore more of your website or promote your own content. For example, let’s say you have a homepage set up for new visitors and those that haven’t been on your website in a while. If someone lands on this page for the first time, they may not know where else on the site they should go—and so their only option would be to leave and look elsewhere (or stay put). However, if you integrate sticky ads into that particular section of your site, it will allow them an opportunity to explore other areas of what you’re offering without having to leave altogether.
Sticky ads work well because they provide links which users will naturally click on as opposed to banner units which are often ignored by readers due their lack of relevance towards current browsing activity at any given moment.
Sticky ads are permitted in AdSense. However, they must be implemented in a way that complies with our program policies. Sticky ads should not interfere with the site’s content or the user experience.
Sticky ads may have an animated border surrounding the ad unit and may be placed above or below a webpage’s content (but within a reasonable distance from it). Sticky ads will automatically appear on all pages of your website once placed on one page, but you can choose to disable sticky ad placement on specific pages as needed.
You may now use sticky ads in AdSense, but you must comply with the following requirements for this format to function:
Want an easy way to add sticky ads to your WordPress site? Don’t forget to check out the sticky ads feature on Advanced Ads here.
Publishers rejoice! Google has finally updated its AdSense policy to allow for sticky ads. But, in order to make sure you don’t get penalized, there are a few things you need to keep in mind. For example, all ad attributions must be visible at all times – no hiding those “Ads by Google” labels. And the ads themselves can only take up 300px or less of width on your page (desktop only).
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Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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