How to create ad units with the new Google Ad Manager interface

DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 6, 2021 | by Kean Graham
How to create ad units with the new Google Ad Manager interface

This post was most recently updated on September 6th, 2021

Google has been rolling out changes in the user interface without warning. The way you create Ad Units (learn more about it here) is no longer the same as before. It has been completely overhauled, causing publishers a lot of confusion. In this post, we’ll help you remove any confusion by showing you how to create ad units step by step with screenshots included.

Here’s a step by step breakdown depending on the type of ad units you’re creating in your Google Ad Manager account:

  1. Google Ad Manager ad unit (top-level)
  2. Google Ad Manager ad unit (child)
  3. Google Ad Exchange tag
  4. Google Ad Exchange child tag
  5. How to generate tags

Google Ad Manager ad unit (top-level)

Step 1: Click ‘New Ad Unit’

new ad unit

Step 2: Keep ‘Parent ad unit’ as ‘Top-level’, type in your ad unit name and code

top level ad unit

Step 3: Set the size/s

ad size

Step 4: Set the rest of the settings per your requirements, click save.

If you see any settings with this icon (highlighted below), it means that setting will be inherited by the child units nested under it if any:

target

Google Ad Manager ad unit (child)

Step 1: Click ‘New Ad Unit’

new ad unit

Step 2: Delete or clear the field for ‘Parent ad unit’ and select the Top Level ad unit you’d want to nest it under:

atf ad unit

Step 3: Type in your ad unit name and code

ad unit name and code

Step 4: Set your size/s

fixed ad sizes

Step 5: Set the rest of the settings per your requirements, click save.

If you see any settings with this icon (highlighted below), it means that setting will be inherited by the child units nested under it if any:

target

Google Ad Exchange tag

Step 1: Click ‘New Ad Unit’

new ad unit

Step 2: Delete/clear the ‘Parent ad unit’ field and type in ‘ad exchange’. You can then select the appropriate parent ad unit from the drop-down

parent ad unit

Step 3: Type in your ad unit name and code

ad exchange display

Step 4: Set the ad size/s

ad size mode

Step 5: Set the rest of the settings per your requirements, click save.

If you see any settings with this icon (highlighted below), it means that setting will be inherited by the child units nested under it if any:

target

Google Ad Exchange Child Tag

Step 1: Click ‘New Ad Unit’

new ad unit

Step 2: Delete or clear the field for ‘Parent ad unit’ and type in the name of the Top Level ad unit you’d want to nest it under:

parent ad unit

Step 3: Type in the ad unit name and code

ad unit name and code

Step 4: Set the ad size/s

sizes

Step 5: Set the rest of the settings per your requirements, click save.

If you see any settings with this icon (highlighted below), it means that setting will be inherited by the child units nested under it if any:

target

How to Generate Tags

Google Ad Manager Tags

Step 1: Click the Ad Unit

Step 2: Click Tags

tags

Step 3: Select tag type, click continue

tag type

Step 4: Set all settings as needed, click continue

tag settings

Step 5: Grab the header and body tag

Ad Exchange Tag

Step 1: Filter the ad units list for the relevant Parent, then click the top-level ad unit or child units – depending on which one you’re trying to generate the tag for.

new ad unit

Step 2: Click on Tags

Step 3: Select the tag type, click continue

tag type

Step 4: Double-check that you have the correct inventory unit sizes, click continue

inventory ad unit size

Step 5: Grab the Ad Exchange tag.

Conclusion

Still struggling with ad units and daily ad optimization tasks? Not sure how to optimize your ads, which ad units to prioritize, or which ad layouts to test out? Ad optimization requires a lot of expertise, experience, and time. Following outdated or faulty practices can even lead to a decrease in ad revenue. Let the experts do it all for you! MonetizeMore is a Google Certified Publisher partner, ready to take your ad revenue to the next level! Sign up for a Professional account at MonetizeMore today!

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