The best email marketing tools for publishers in 2023

This post was most recently updated on December 30th, 2022

Do you want to grow your business? Do you need email marketing tools that are easy to use, affordable with attractive features that will help turn visitors into a loyal audience? There are several email marketing tools that you can choose from when you want to use email to drive traffic, build an audience, or track campaigns.

It is important to note that even with all the new marketing strategies and tactics available, email marketing remains effective. It can be confusing when it comes to selecting the right email marketing tool with the features that you need at the right price.

In this article, we’ve added four of the best email marketing tools that publishers can use in 2023. We’ll briefly go over some of the features and reasons why we like each platform to make your life as a publisher easier. Let’s begin!

Mail chimp

Mail Chimp is one of the oldest email marketing tools available and remains a leading tool in the industry. It’s an award-winning, feature-packed email marketing platform that focuses on being user-friendly. Mail Chimp offers a variety of templates and visual builders that help marketers create emails and email campaigns. They can help you track, analyze, and grow your audience through CRM, Audience Analytics, reports, and much more. It also integrates seamlessly with several applications from popular sites such as Wordpress.

Find out more about Mail Chimp here.

Active Campaign

Active Campaign is a fully-fledged digital marketing tool that offers sales and marketing automation features. These include features such as an autoresponder, segmentation, analytics, marketing automation, and much more. One of its main advantages is the ability to send several emails with competitive pricing while utilizing its advanced automation features. This is great not just for publishers sending emails, but those with sophisticated lead generation systems or eCommerce publishers.
Find out more about Active Campaign here.

Newoldstamp

Newoldstamp is an email signature generator that integrates with your email client and provides businesses with the possibility to easily create, manage, and distribute email signatures across the whole organization. 

This email signature management solution offers high-level customization options, including template customization, central management, department layouts, automated distribution, auto-update, banner campaigns, and built-in analytics.  

The tool makes it possible to add promotional banners to an email signature, as well as a CTA or links to important pages you want to bring to your recipients’ attention. Newoldstamp is the perfect tool for businesses to boost their brand awareness, drive traffic to their website and generate leads. 

Convert kit

ConvertKit is a platform built for creators that focus on offering email marketing services with an easy to use interface. With their visual automation builder, publishers can see how forms, tags, and email sequences work to deliver their content to users at the right time. Adding forms, content upgrades, and editing emails are also very simple with their user-friendly interface. Like other email marketing platforms mentioned, they also allow for simple integration with over 80 different platforms.

Find out more about ConvertKit here.

Mailer Lite

Mailer Lite is one of the youngest email marketing tools on this list and very simple to use. With Mailer Lite, you can create email campaigns, grow your subscriber base, set up automation, and track your results. Due to the platform’s intuitive and straightforward interface, you can easily create emails and set up campaigns. Although the tool does not have super-advanced automation or analytic features, it still a reliable option for publishers.

Final thoughts

There you have it, four of the best email marketing platforms for 2023! Since every publisher’s needs are different, you’ll need to move forward and check each platform’s specifications, features and pricing to suit your needs. When some marketers look at email marketing, they think of something outdated and ineffective. Yet, email marketing to this day is a great way to build a subscriber base, keep users up to date on products or content, and drive traffic to your website. Not even to mention all the advanced automation features, most of these platforms offer. Effectively utilizing email marketing can help you build an additional traffic source to help increase your ad revenue.

Aleesha Jacob

With over seven years at the forefront of programmatic advertising, Aleesha is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.