Best Native Advertising Platforms for Publishers

Native advertising grabs attention and drives revenue: it delivers up to 9× higher click‑through rates and 20‑60% more engagement than traditional display ads. MonetizeMore’s premium demand, header‑bidding technology, and hands‑on ad‑ops support help publishers significantly improve their ad revenue from native ads.

The native advertising industry was valued at US$126.78 billion in 2024 and is projected to reach US$144.80 billion by 2025 and US$401.92 billion by 2033 (14.2% CAGR). With video formats driving 30% more video‑play clicks and native ads representing 63.1% of US display ad spend in 2024, publishers who ignore native risk leaving money on the table.

Table of Contents

• MonetizeMore
• Outbrain
• Taboola
• AdSense Native
• MGID
• Revcontent

1. MonetizeMore

MonetizeMore stands out as a premium ad optimization partner that goes beyond just providing a network. MonetizeMore combines sophisticated header‑bidding and ad‑ops expertise with access to premium DSPs and networks. They manage both display and native inventory and customize layouts to match your site. Their estimated CPMs of US$2–5+ exceed those of most competitors, and their team handles policy compliance, ad quality filtering and revenue optimization. MonetizeMore works with publishers of all sizes, making it ideal for small and mid‑sized sites that want enterprise‑level monetization.

• Estimated CPMs: $2.00 – $5.00+ (highly variable based on audience, geography, and optimization efforts)
• Publisher Payouts: MonetizeMore has helped publishers globally earn over $100 million in ad revenue.

Get started with MonetizeMore here.

2. Outbrain

Outbrain is one of the pioneers and leaders in native advertising, known for its extensive network of premium publishers and high-quality content recommendations. They connect advertisers with engaged audiences through personalized content feeds, driving traffic and revenue. Outbrain’s focus on brand safety and advanced targeting options makes it a reliable choice for many publishers.

• Estimated CPMs: $0.50 – $2.50
• Publisher Payouts: Outbrain boasts a vast publisher network and has facilitated billions of recommendations, translating into significant revenue for its partners. Exact global payout figures are not publicly disclosed, but they are a dominant force in the industry.

3. Taboola

Often mentioned in the same breath as Outbrain, Taboola is another giant in the native advertising space. They specialize in “content you might like” recommendations, serving billions of personalized content suggestions daily across a massive network of publisher sites. Taboola offers robust analytics and flexible integration options, making it a popular choice for publishers seeking to monetize their content and engage users.

• Estimated CPMs: $0.40 – $2.00
• Publisher Payouts: Taboola generates substantial revenue for publishers worldwide. While specific payout totals are not made public, their scale indicates significant earnings distributed across their network.

4. AdSense Native

Google AdSense offers native ad units that seamlessly integrate into the look and feel of your website. These include In-feed ads and In-article ads, designed to match your site’s aesthetics. For publishers already using AdSense for display ads, adding native units is straightforward and can provide an additional revenue stream by tapping into Google’s vast advertiser network and targeting capabilities.

• Estimated CPMs: $0.30 – $1.50 (can vary significantly based on niche and audience)
• Publisher Payouts: As part of Google AdSense, hundreds of thousands of publishers globally have received billions of dollars in payouts over the years, making it one of the largest ad networks in the world.

5. MGID

MGID is a global native advertising platform that focuses on delivering highly relevant content recommendations. They leverage advanced algorithms to match user interests with sponsored content, aiming to maximize engagement and monetization for publishers. MGID offers diverse ad formats and geo-targeting capabilities, making it a good option for publishers with international traffic.

• Estimated CPMs: $0.25 – $1.80
• Publisher Payouts: MGID works with thousands of publishers globally, generating substantial revenue for them, though specific total payout figures are not publicly detailed.

6. Revcontent

Revcontent positions itself as a premium content recommendation network, emphasizing quality and high engagement. They are known for strict content guidelines for advertisers, which can result in higher-quality ads for publishers. Revcontent offers highly customizable widgets and detailed analytics, making it an attractive option for publishers focused on maintaining a premium user experience while monetizing.

• Estimated CPMs: $0.35 – $2.00
• Publisher Payouts: Revcontent has paid out significant earnings to its network of publishers, focusing on delivering strong ROI through their quality-centric approach. Specific total payout figures are not publicly released.

Comparison of leading native ad networks

Platform (ranked by MonetizeMore preference)	Minimum Requirements	CPM/eCPM range*	RPM range	Payment terms	Unique features
MonetizeMore	atleast $1000 in monthly ad revenue	US$5+	varies	net‑30	Premium demand partners, hybrid header bidding + server‑to‑server bidding, hands‑on ad‑ops support.
Nativo	100K+ pageviews	up to US$7 CPM	flexible	net‑45/60	In‑article and in‑feed native with strong brand‑safety controls; self‑serve and managed options.
Outbrain	10 M pageviews/month	US$0.50 – 2.50 CPM	US$0.37 – 1.12 RPM	net‑60/90	Discovery‑feed placements, quality advertisers, strong analytics; high traffic requirement.
Taboola	1 M pageviews/month	US$0.40 – 2 CPM	up to US$2 RPM	net‑45	Large advertiser network, 100% fill rates; requires high traffic.
Revcontent	3 M pageviews/month	US$0.35 – 2 CPM	up to US$5 CPM	net‑30	High‑quality ads, widgets and video; flexible targeting.
MGID	3 k daily visitors	US$0.25 – 1.80 CPM	up to US$3 CPM	net‑30	Self‑serve platform, retargeting tools, native video; responsive widgets.
Sharethrough	none	up to US$3 CPM	n/a	net‑30	Contextual targeting with header‑bidding integration; good for premium publishers.
TripleLift	none	up to US$3 CPM	n/a	net‑30	Programmatic native and in‑feed video with dynamic templating.
NativeAds	100 k monthly pageviews	up to US$2 CPM	n/a	net‑60/65/90	Flexible ad unit formats, content‑recommendation widgets; moderate traffic threshold.
Google AdSense	none	US$0.30 – 1.50 CPM	n/a	net‑30	Easy to implement; limited native customization.

 

How to choose the right native ad partner

1. Traffic and eligibility: Many networks (Outbrain, Taboola, etc) require high pageviews; MonetizeMore, Nativo, and MGID accept smaller publishers.
2. CPM and RPM potential: Estimate your expected eCPM by considering geography, device, and niche. MonetizeMore leads with CPMS above US$2-5.
3. Pricing model: CPC‑based platforms (e.g., Taboola) might offer lower RPMs than CPM‑based ones. Hybrid models with header bidding often maximize revenue.
4. Ad formats and user experience: Choose networks that blend seamlessly with your site’s design and provide video, carousel, or story formats if required.
5. Support and payment terms: Evaluate management assistance, brand‑safety controls, and payout timelines (MonetizeMore and Revcontent pay net‑30; Taboola and Outbrain have longer terms).

Conclusion

Choosing the best native ad network depends on your specific needs, audience, and revenue goals. While networks like Outbrain and Taboola offer broad reach, specialized partners like MonetizeMore provide tailored optimization and hands-on management that can unlock significantly higher earnings. Always consider how well a network integrates with your site, its reputation for quality, and its ability to deliver relevant, engaging ads to your audience.

 

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Related Reads:

5 Tips in Monetizing Native Ads

How to Maximize Revenue from Native Ads