This post was most recently updated on January 20th, 2022
Most advertisers looking to launch their campaigns typically refer to the industry-standard ad sizes set by the Interactive Advertising Bureau (IAB). This makes things easier for those looking to buy or sell ads, as a standard set of sizes ensures a strong supply and demand chain. Advertisers would know which banner sizes have inventory readily available and publishers are assured of demand ready to serve on their site’s inventory.
To help you maximize your site’s ad revenue for 2022, we’ve listed some of the best performing banner sizes that are a must-have for publishers:
Leaderboard –970×90
The OG medium rectangle (300X250) ad size is among the best performing ad sizes. It’s best to put this above the fold for high CPMs. Adding a medium rectangle banner with a leaderboard ad is extra revenue, so leverage this ad size lucratively.
Besides the medium rectangle, the large rectangle (336X280) is also a popular ad format because this banner ad size is like the medium rectangle ad size, but allows for more content.
728 X 90 leaderboard ads are easy to implement and are high in demand in the publishers’ marketplace. It also comes in the IAB standard units.
Leaderboards are the first thing to appear on top when a user loads a website, that’s why publishers need to leverage leaderboard ads and place them on the top, bottom, and main content for revenue results.
These ad sizes became the substitute for content-space eating 120 X 600 conventional skyscrapers and have been popular ever since. Wide Skyscrapers are placed on the side of the page and get improved ad viewability even if the user scrolls down the page.
The 320 X 50 Mobile leaderboard ads deliver optimum user experience & monetize mobile websites effectively. Despite being petite mobile banner ads, mobile leaderboard ad sizes are still relevant. They are listed as anchor ads on Google AdSense as they stick at the bottom of the webpage and are in view as the user scrolls.
While you have the freedom to place banners anywhere as long as your site layout allows, note that certain sizes perform better in specific locations and are more visually pleasing to your visitors. For example, leaderboards are often placed at the top of web pages as they are easy to see and compact. Rectangle ad sizes work great inside text content, as they are convenient to display and can catch a user’s attention as they’re going through an article.
Before deciding where to place a unit, consider the site’s layout, content and how it would appear from the perspective of your users. The last thing you’d want is to negatively impact the user experience of your visitors because of badly placed ads on your pages.
When it comes to monetizing your domain, determining what banner sizes to use is one of the most important things to consider. Banner sizes can greatly impact your site’s revenue potential, especially since some banner sizes have higher demand than others.
