AppNexus Acquired By AT&T For Over $1 Billion

AppNexus Acquired By AT&T For Over $1 Billion

AppNexus recently sold their business to AT&T for well over $1 billion. AT&T acquired the company as part of their big vision for the advertising industry. Find out all the details and how AT&T aims to continue to build on AppNexus’ foundation and more in this weeks ad tech video!

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Video transcription

On Monday, June 25th, 2018 AT&T announced that they would acquire AppNexus.

The acquisition is focused around AT&T’s Brian Lesser, their CEO of Advertising & Analytics.

Analysts estimate the deal cost AT&T around $1.6 billion, where AppNexus was floating a $2 billion valuation from previous funding rounds.

AppNexus’ ad technology can unite AT&T TV and video content with real-time analytics.

Apart from state of the art technology, AppNexus also has access to a scale of infrastructure and diverse talent.

AT&T will keep building and improving on AppNexus’ foundation while integrating it with their data and system capabilities.

AT&T is not the only one to benefit from the deal.

AppNexus CEO, Brian O’Kelley says that combining AT&T with AppNexus will propel advertising experiences and benefit advertisers.

AT&T will also gain access to premier clients through the AppNexus deal such as Microsoft and News Corp.

AT&T hopes that through the AppNexus exchange other broadcast networks will join in and sell inventory on behalf of publishers.

Exciting times lie ahead for AppNexus and its customers with AT&T’s grand vision for the world of advertising.

Source: https://adexchanger.com/tv-2/att-will-acquire-appnexus/

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Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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