Advanced Ads vs Ad Inserter

Advanced Ads vs Ad Inserter

Managing ads can be daunting without the proper tools. Thankfully, that is now a thing in the past. There are a lot of Wordpress plugins out there that have been proven robust in making site monetization easier to manage.

Black Friday Special: Get 30% off Advanced Ads by using the coupon code “BFCM2020”. Valid 26-30 November 2020.  Click Here To Get The Discount!

In this article, we will focus on reviewing two of the top Wordpress ad management plugins which are highly recommended by publishers: Ad Inserter and Advanced Ads.

ad inserter

Ad Inserter

Ad Inserter is a good starting point for publishers. If your ad setup is simple and straightforward, the free version of this plugin is able to handle ad management quite seamlessly. It offers a wide range of flexibility as to which section of the page you’d like an ad inserted. You can also exclude certain pages or sections where you don’t want the ad to show. Their customer support is also solid!

To insert the ad somewhere on your webpage, select an option from ‘Insertion’ dropdown:

insert option

Depending on your selection, you can then expand or click more settings to further specify the exact location of the ad:


Once all setting are changed, click ‘Save all settings’ and your ad is in production!


The ad rotation capability is also helpful if you need to A/B test different creatives:

a/b test


If you have a more complex ad setup, for instance, you need to separate the <head> tags depending on your site Ad Map (e.g. separate <head> for homepage vs content pages), you don’t get ‘Automatic Insertion’ unless you create a “Hook” (more details below).


You can always deploy a universal / “Run-of-Site” header code. When inserting a <head> tag, you might encounter an error message that says “Code in the <head></head> section of the HTML page DISABLED”. All you need to do is click the button (as pointed by an error below) to enable it.

ad inserter settings

Once saved, it turns into green, the word ‘DISABLED’ disappears and notice the ‘Header’ tab label turned into blue?:

html header code

There’s also an option to toggle the device category where you want this <head> tag inserted:

html page header code

To create a hook that would insert the code into the <head></head> section of the site’s source code and be able to separate header tags for different ad maps, click on the gear icon > Hooks tab. Enable the hook and give it a name. For the “action” field, put wp_head (see below example), click Save Settings.


You can then implement a block of code and decide which section of the site you want it to serve.


Advanced Ads

Watch some of our Advanced Ads tutorials on Youtube:

Managing Codes For Varying Ad Maps Using The Advanced Ads WordPress Plugin

Creating Ad Placements With The Advanced Ads Wordpress Plugin

The Advanced Ads plugin name is befitting because it is particularly useful for publishers with complex and sophisticated ad setup without the need to upgrade to a Pro version. Its developer, Thomas Maier, has also been diligent in publishing tutorials and actively responding to support questions.

The user interface is not as simple as that of the Ad Inserter but once you get the hang of it, it’s all pretty easy.

Here’s the order or guide you can follow:

#1 – Create Head & Body Groups

head and body groups

#2 – Create Head & Body Placements

head placement


#3 – Create Ads

create ads

Set the code, then set the Display & Visitor conditions. Create as many Ads as necessary depending on your needs.

display conditions

#4 – Recheck rotation settings under ‘Groups & Rotation’ which will handle the number of ads that will serve on the page:

head group


Ad Inserter:

Advanced Ads:


Ad Inserter:

ad inserter pricing

Advanced Ads:

pricing table

Our Comparison & Rating

Advanced Ads Ad Inserter
Overall Ad Management ★★★★★ ★★★★★
Performance ★★★★☆ ★★★★☆
Pricing ★★★★☆ ★★★★★


If you’re still struggling to decide between Ad Inserter and Advanced ads or need help implementing these plugins, don’t sweat it. Sign up for a Professional account at MonetizeMore today and have our ad ops experts show you which plugin would be best for your website and help you get set up!


How do you use Ad Inserter?

Once you’ve added the Ad Inserter WordPress plugin to your environment and opened up the main dialogue box, Ad Inserter allows you to add ads in different positions on specific pages, search pages, or home page and change the alignment, sizing, etc. You can also create different ad maps. We go into these in more detail in the article.

How do I add ads to WordPress posts?

Install and open the Ad Inserter plugin. Decide where you want to place the ad, and click the position from the Insert menu. You can then give Ad Inserter more specifics about where the ad should be placed and how it should look. Ad Inserter helps you get the look you want without being a coding expert, as everything can be done from within the interface.

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

Get our latest ad optimization tips delivered to your inbox

Fill out my online form.

Submit a Comment

Your email address will not be published.