Advanced Ads vs Ad Inserter

Advanced Ads vs Ad Inserter

Managing ads can be daunting without the proper tools. Thankfully, that is now a thing in the past. There are a lot of WordPress plugins out there that have been proven robust in making site monetization easier to manage.

In this article, we will focus on reviewing two of the top WordPress ad management plugins which are highly recommended by publishers: Ad Inserter and Advanced Ads.

ad inserter

Ad Inserter

Ad Inserter is a good starting point for publishers. If your ad setup is simple and straightforward, the free version of this plugin is able to handle ad management quite seamlessly. It offers a wide range of flexibility as to which section of the page you’d like an ad inserted. You can also exclude certain pages or sections where you don’t want the ad to show.

To insert the ad somewhere on your webpage, select an option from ‘Insertion’ dropdown:

insert option

Depending on your selection, you can then expand or click more settings to further specify the exact location of the ad:

settings

Once all setting are changed, click ‘Save all settings’ and your ad is in production!

settings

The ad rotation capability is also helpful if you need to A/B test different creatives:

a/b test

Limitation

If you have a more complex ad setup, for instance, you need to separate the <head> tags depending on your site Ad Map (e.g. separate <head> for homepage vs content pages), you don’t get ‘Automatic Insertion’ in the free version, or some sources say that it depends on your site layout.

limitations

You can always deploy a universal / “Run-of-Site” header code. When inserting a <head> tag, you might encounter an error message that says “Code in the <head></head> section of the HTML page DISABLED”. All you need to do is click the button (as pointed by an error below) to enable it.

ad inserter settings

Once saved, it turns into green, the word ‘DISABLED’ disappears and notice the ‘Header’ tab label turned into blue?:

html header code

There’s also an option to toggle the device category where you want this <head> tag inserted:

html page header code

Advanced Ads

Watch some of our Advanced Ads tutorials on Youtube:

Managing Codes For Varying Ad Maps Using The Advanced Ads WordPress Plugin

Creating Ad Placements With The Advanced Ads WordPress Plugin

The Advanced Ads plugin name is befitting because it is particularly useful for publishers with complex and sophisticated ad setup without the need to upgrade to a Pro version. Its developer, Thomas Maier, has also been diligent in publishing tutorials and actively responding to support questions.

The user interface is not as simple as that of the Ad Inserter but this one can handle different headers for various sections of the site, plus a whole lot more! Once you get the hang of it, it’s all pretty easy.

Here’s the order or guide you can follow:

#1 – Create Head & Body Groups

head and body groups

#2 – Create Head & Body Placements

head placement

placement

#3 – Create Ads

create ads

Set the code, then set the Display & Visitor conditions. Create as many Ads as necessary depending on your needs.

display conditions

#4 – Recheck rotation settings under ‘Groups & Rotation’ which will handle the number of ads that will serve on the page:

head group

Features

Ad Inserter: https://adinserter.pro/documentation/features

Advanced Ads: https://wpadvancedads.com/features/

Pricing

Ad Inserter:

ad inserter pricing

Advanced Ads:

pricing table

Our Comparison & Rating

Advanced AdsAd Inserter
Overall Ad Management★★★★★★★★★☆
Performance★★★★☆★★★★☆
Pricing★★★★☆★★★★★

Conclusion

If you’re still struggling to decide between Ad Inserter and Advanced ads or need help implementing these plugins, don’t sweat it. Sign up to MonetizeMore and have our ad ops experts show you which plugin would be best for your website and help you get set up!

Get my ad optimization tips and tactics delivered to your mailbox.

Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like Adsense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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