Has your AdSense application been pending for a long time? Here’s what you can do

Last updated: September 10, 2021 | by Kean Graham
AdSense application been pending

This post was most recently updated on September 10th, 2021

You’ve put in the work, and now you’re finally ready to apply for an AdSense account, but for some reason, your application has been pending for a long time. No one likes being delayed, no matter what the reason! In this post, we’ll take a closer look at the issue and show you what to do about it.

Why your AdSense application might be pending

There are a few reasons why your AdSense application might not yet have been activated. Keep in mind the following.

AdSense ad code – Once you’ve signed up for an account, you need to add the AdSense ad code to your website. This is a critical step that you don’t want to miss. It will delay your acceptance into the AdSense ad network if you forget to do it. If you haven’t done it yet, check the instructions on how and where to add the code for verification. You should find it within the AdSense interface where you submitted the domain for approval (Sites tab).

You removed your site and resubmitted – This can delay the process. AdSense could be running some checks and it may take up to two weeks.

Your site is unreachable – Check that you have the URL correctly spelled, it’s live on the web and can be accessed without requiring a password. Run robots.txt Tester to ensure the AdSense crawler is not blocked from accessing your site.

COVID-19 delays – Some publishers have reported the following message from AdSense “Some of our services are temporarily experiencing delays during the coronavirus (COVID-19) pandemic.” Understandably, service providers around the world are struggling to keep up with usual business demands, and Google is no different.

Other reasons – Google is not 100% clear about the processes they follow to accept new publishers into their ad network. It’s always best to make sure you are complying with all their policies and already have some website traffic. We recommend that you have 30+ pages of published unique content on your site and that it’s at least three months old before applying. This will help you get accepted into the ad network.

What can you do about the pending application?

Now you should have a better understanding of why your account might be pending. However, while you wait on AdSense, you can consider doing the following:

Prepare your site to increase your chances of getting approved – Do this without delay! If your content is gathered from somewhere else and just re-published, you’re most likely heading towards rejection. Even if you re-ordered the words, it’s still not considered original. Publish only unique content that brings value to your visitors – this is one sure way to getting approved.

Sign up for different ad networks – AdSense remains one of the best ad networks, but there are many others you can use to monetize your traffic. We’ve compiled a list of the best AdSense alternatives here.

Get access to Google’s ad networks through MonetizeMore – Depending on your current traffic volumes, MonetizeMore can provide you access to Google’s Ad Exchange. Google Ad Exchange is the premium version of AdSense. It includes Google AdSense demand and premium advertisers from Google Ad Exchange. Find out more about signing up for Google Ad Exchange here.

Still not sure what to do?

MonetizeMore can help! We partner with publishers and help them optimize their ad revenue through our team of ad ops experts and ad technology. Are you ready to maximize your ad revenue? Sign up for a Starter account at MonetizeMore today! 

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