MONETIZEMORE UTM BUILDER

With the PubGuru UTM Builder, you can easily create your custom URL. These campaign variables allow you to better track your traffic sources. With PubGuru and UTM links, you can attribute revenue, costs, profits and ROIs to each page and UTM parameter.

Website URL * Enter your website url.

https://

The website URL: www.example.com

Buy-Side Platform * The web advertising platform that enables you to buy traffic via ad campaigns.

Based on the selection of the Buy-Side Platform from dropdown you will get the best practice marcos in the field below.

Campaign Source * Identify the source that is sending traffic or referrals to your property (e.g google, newsletter, site, publication).

utm_source

The referer: (e.g google, newsletter)

Campaign Medium * The type of referrals to your property, advertising or marketing medium (e.g cpc, banner, email, newsletter).

utm_medium

Marketing Medium: (e.g cpc, banner, email, domain)

Campaign Name * Used for keyword analysis. The name of the marketing campaign slogan, promocode, etc. (e.g summer_sale or winter_sale).

utm_campaign

Product, Promo code, or slogan (e.g eoy_sale_2020, campaign ID)

Campaign term Identify paid search keywords. If you are manually tagging paid keyword campaigns you should also use the utm_term to note the keywords for this ad (e.g summer+address).

utm_term

Identify the paid keywords inflate_init relevant

Campaign content Campaign content

utm_content

use to differentiate ad variations

The generated UTM URL

The values in {}/{{}} will get replaced by campaign configuration in your Ad network.

eg. For Campaign Name, if the macro is {campaign_id} then it would be replaced by the actual campaign ID value in Google Analytics and PubGuru, for example: {123456789}

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