With the PubGuru UTM Builder, you can easily create your custom URL. These campaign variables allow you to better track your traffic sources. With PubGuru and UTM links, you can attribute revenue, costs, profits and ROIs to each page and UTM parameter.

Enter your website url.

The website URL:

Based on the selection of the Buy-Side Platform from dropdown you will get the best practice marcos in the field below.

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The referer: (e.g google, newsletter)

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Marketing Medium: (e.g cpc, banner, email, domain)

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Product, Promo code, or slogan (e.g eoy_sale_2020, campaign ID)

Campaign content
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use to differentiate ad variations

The generated UTM URL

The values in {}/{{}} will get replaced by campaign configuration in your Ad network.

eg. For Campaign Name, if the macro is {campaign_id} then it would be replaced by the actual campaign ID value in Google Analytics and PubGuru, for example: {123456789}

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This post was most recently updated on September 2nd, 2022

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