Safeguard publisher accounts, boost quality scores, and minimize revenue deductions to scale your MCM or GCPP partnership with confidence.
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Traffic Cop is a trusted IVT protection and compliance solution purpose-built for the needs of ad tech partners. It empowers teams to uphold traffic integrity, safeguard monetization pipelines, and sustain advertiser confidence at scale.
Granular visibility into IVT by domain, UTM, device, location, and more.
Reduce IVT-related revenue deductions by up to 90%
Proactively prevent policy violations and align with Google program standards.
Deliver clean, verified traffic to programmatic demand partners.
Compatible with both proprietary and external monetization infrastructures.
Measure and block risky visitors and bots in real-time to ensure high-quality traffic.
Centrally manage IVT insights across publisher portfolios or client accounts.
Detects bounce clicks, accidental clicks, and other abusive patterns to protect advertiser spend and RPM.
Scans for 80+ Google ad policy violations with automatic and on-demand modes, delivering clear reports and fix recommendations.
For Google Certified Publishing Partners (GCPPs), Multiple Customer Management (MCM) partners, and scaled ad tech providers, invalid traffic (IVT) poses a serious risk to revenue, advertiser relationships, and long-term business sustainability.
Traffic Cop is designed for:
Our team will collaborate with you to determine the optimal mode based on your IVT profile and operational objectives.
Ideal for continuous IVT monitoring and diagnostics without interrupting monetization.
Use this to identify risks early and take proactive corrective actions.
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Designed for partners facing active deductions or heightened enforcement risks.
Uncover visibility into IVT patterns and risk factors.
Real-time defense against invalid traffic and policy breaches.
Seamlessly adapts to your ad tech stack, including multi-domain setups.
Full documentation and expert technical assistance provided upon activation.
“Post-launch, we faced Invalid Traffic (IVT) issues that significantly reduced our ad revenue potential. The MonetizeMore team swiftly addressed this by implementing Traffic Cop, which effectively identified and resolved the IVT problem, optimizing our earnings from ad partners.”
“As we have multiple websites running, our ads need to be constantly optimized and that is done by MonetizeMore. We are constantly in communication with the MonetizeMore team in order to reach the best optimizations. As parts of the floor pricing and ad optimization are automated, they took care of that. Pubguru provides us with all of the insights on further ad performance. Publab media prioritizes constant growth and MonetizeMore helped us reach several of our most important revenue goals since the beginning of our company back in 2019. We are now averaging 200k to 300k euros per month, with much more potential for growth. Since M2 takes care of the backend ad optimization, we did not have to worry about our website’s vitals.”
“Implementing Traffic Cop filtered and blocked all forms of bot traffic on BLURBMEDIA-owned sites, minimizing ad revenue deductions & significant improvement in ad RPMs.”
“Thanks to Monetize More Traffic Cop, invalid traffic and abusive clicks are consistently blocked and kept away from our advertisements. This solution provides valuable information about potential ad stacking, content policy problems, and general traffic quality. Thanks to Traffic Cop, we feel that our advertising inventory is optimally protected, and we no longer want to do without this ingenious solution”
“Who isn’t afraid of a competitor or malicious person sending fake traffic to your site, or even getting invalid ad clicks? With that in mind, we contacted MonetizeMore not only to find a solution, but to further increase our profits. They offered us Traffic Cop, it brought us peace of mind, as we received excellent feedback from Google after, and they also implemented an advanced setup to improve site earnings, with excellent short-term results and great future expectations, so we could go much further and surpass the obstacles that were once holding us back.”
“Since we started working with MonetizeMore, we’ve seen a dramatic increase in our page RPM by 28% and have loved the clear communication between our teams so we can understand the optimization tests we’re running on our publishing property.”
Ensure your ad traffic meets the highest standards—before revenue is lost or penalties are enforced.
Speak with a Traffic Cop specialist to evaluate your current setup and discover how we can help protect and scale your business
