This post was most recently updated on September 18th, 2019
Making the most out of your ad network partnerships is often a two-way street.
While your chosen ad network has certain criteria that make them suitable for your website, they are not the only ones responsible in maximizing your revenue. You as a publisher also play a role in this.
Here are some best practices that you can employ when collaborating with ad networks:
These days, you do not need to sign up to any ad network blindly. Get to know the ad network with as much information as you can handle. Read some actual client testimonials, see their track record, and get to know their basic policies. This way, you will not be blindsided by their performance when they collaborate with you.
Do not hand out information or credentials beyond what you are personally comfortable giving out. Make sure that while you are collaborating with the ad network, your site remains on the safe side of the cyber fence.
While most companies have automated revenue reporting systems for you, you still need to be mindful if the revenue reports are at par with your goals. You can make adjustments with your ad network collaboration if you feel that things can be improved in monetizing your website.
Maximize your profits with an ad network by tapping various platforms. Go the traditional waterfall route, use header bidding, and tap into platforms like video and mobile modes if they are available.
Check with your ad network partner if you can target certain ads more specifically. For example, you may have certain location or geographic considerations that you want to use. If a majority of your website users are mobile users, that might also be a factor for ad targeting consideration.
The relationship can last longer if you mutually manage your expectations. Will the ad network partner be giving you technical support? Manage your expectations with your partner by exploring how much they are willing to meet you halfway. On your end, will you be the one pasting the code to your site or will it be the ad network’s ad optimization specialist?
The dynamics of your website change from time to time and ad networks make updates on their software as well. Keep the communication lines open so that you are both in the loop for these changes. Should problems arise, you should also have the option to communicate as needed via a 24-hour customer care program or something similar.
No matter how many ad network collaborations you go with, you need to prioritize the loading time of your webpage. Do not overload your website with ad codes at the expense of your site’s optimization. Few readers or site visitors have the patience to run with a slow website.
Incorporate these best practices in collaborating with ad networks and you will be happily raking in revenue in a hassle-free way in no time.
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