How to Partner with Multiple Ad Networks

This post was most recently updated on September 18th, 2019

Making the most out of your ad network partnerships is often a two-way street.

While your chosen ad network has certain criteria that make them suitable for your website, they are not the only ones responsible in maximizing your revenue. You as a publisher also play a role in this.

Here are some best practices that you can employ when collaborating with ad networks:

Conduct due diligence

These days, you do not need to sign up to any ad network blindly. Get to know the ad network with as much information as you can handle. Read some actual client testimonials, see their track record, and get to know their basic policies. This way, you will not be blindsided by their performance when they collaborate with you.

Stay secure

Do not hand out information or credentials beyond what you are personally comfortable giving out. Make sure that while you are collaborating with the ad network, your site remains on the safe side of the cyber fence.

Be mindful of your revenues

While most companies have automated revenue reporting systems for you, you still need to be mindful if the revenue reports are at par with your goals. You can make adjustments with your ad network collaboration if you feel that things can be improved in monetizing your website.

Take advantage of multiple platforms

Maximize your profits with an ad network by tapping various platforms. Go the traditional waterfall route, use header bidding, and tap into platforms like video and mobile modes if they are available.

Know your targeting options

Check with your ad network partner if you can target certain ads more specifically. For example, you may have certain location or geographic considerations that you want to use. If a majority of your website users are mobile users, that might also be a factor for ad targeting consideration.

Manage mutual expectations

The relationship can last longer if you mutually manage your expectations. Will the ad network partner be giving you technical support? Manage your expectations with your partner by exploring how much they are willing to meet you halfway. On your end, will you be the one pasting the code to your site or will it be the ad network’s ad optimization specialist?

Keep communicating

The dynamics of your website change from time to time and ad networks make updates on their software as well. Keep the communication lines open so that you are both in the loop for these changes. Should problems arise, you should also have the option to communicate as needed via a 24-hour customer care program or something similar.

Always optimize your page

No matter how many ad network collaborations you go with, you need to prioritize the loading time of your webpage. Do not overload your website with ad codes at the expense of your site’s optimization. Few readers or site visitors have the patience to run with a slow website.

Incorporate these best practices in collaborating with ad networks and you will be happily raking in revenue in a hassle-free way in no time.

Want to gain access to a lot of good ad networks that you can collaborate with? Sign up with MonetizeMore and optimize your revenue today.

Kean Graham

Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.