PubGuru Header bidding not Initialized. Here’s How To Fix It.

This post was most recently updated on November 7th, 2021

Your PubGuru header bidding script is not loading and therefore, no Header Bidding auction can take place.


Step 1: Check that you have API access enabled in your Google Ad Manager account

Step 2: Under Access & Authorization, check that you have & added as Administrator

access and author

Step 3: Re-check the header bidding tags deployed on page for any typos

Step 4: Audit your header bidding configuration for accuracy

Step 5: Fix all other errors in PubGuru Ad Inspector (PGAI)

Step 6: If the error persists, contact


Need more help? Send us an email at or log in to PubGuru App and use the Chat widget for immediate support.

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