Found Bad Demand Source. Here’s How To Fix It

We detected demand sources that are known for poor ad quality.


  1. Check if you intended to run the ad network in question.
  2. Review ad network performance.
  3. See if True CPM [(UI revenue/DFP imps)*1000] fits your optimization strategy.
  4. Assess if there have been negative changes in site speed, user time on page, pages/session, page RPM, session RPM since the time you deployed this ad network.
  5. Consider other factors, like user complaints, in deciding on whether to keep running this demand partner or not.
  6. Should you decide to pause them, don’t forget to remove their ads.txt information as well.

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