Excessive Number of Ads On Page. Here’s How To Fix It.

This post was most recently updated on April 14th, 2022

It is important that you have no more ads on your site than visible content. Too many ads visible on the page can user experience and ad performance.

Tips:

1. Google’s policy no longer restricts publishers in terms of a maximum number of ads per page but recommends that there should be as much original content as ads.
2. You can have more content than ads, but never more ads than content.
3. The maximum number of ad units to put on your pages depends on the layout and content length. The general rule of thumb is to have a 50:50 ratio between ads and content.
4. Pages with lengthy content should have a maximum of around 10 ad units per page. Sites with shorter content should have an even lesser number of ad units deployed.
5. When you have too many ads on page, this tends to negatively impact one another, stealing attention or clicks from one another and they all end up losing.
6. Publishers start to see long-term net negative revenue from excessive units as advertisers realize the ad value on the page is heavily diluted.
7. Advertiser bids tend to be lower when there are too many ads. Consider this: why would a buyer pay a $5 CPM for an impression above the fold, when there’s another ad below the fold that he can win only at $2.50?
8. Fewer ad slots available could mean tighter competition. Advertisers will put forward their best bids to win.
9. Reduce the number of ad units on-page by switching to lazy loading and capping the number of loaded units at 10 or less, depending on the length of the site’s content.
10. Run a report broken down by ad unit. Consider letting go of the least performing ones.
11. Test the number of ad units that produce the best results. Closely monitor the effects of either reducing or increasing the number of ads.
12. Pro Tip: Focus on Page RPM and Session RPM instead of Impression CPM when analyzing the results of your tests.

Need more help? Sign up for a Premium account today and leverage your long-term RPMs!
If you have an account with us already, send us an email at support@monetizemore.com or log in to PubGuru App and use the Chat widget for immediate support.