Where to find an invalid traffic report in AdSense?

Traffic Cop
Last updated: May 31, 2021 | by Kean Graham
Where to find an invalid traffic report in AdSense_

This post was most recently updated on May 31st, 2021

If you’re like many other publishers that struggle with invalid traffic (IVT), you might be looking for the invalid traffic report in AdSense. If you don’t already know, any type of IVT is bad. You want it as far away from your site as possible. You can lose ad revenue because of it and, worse, your ad account.

Naturally, AdSense will help you by providing in-depth reports on IVT, right? Publishers are provided with some information regarding invalid traffic in AdSense reports, but it is limited. The AdSense team keeps most ad fraud related information under lock and key as they don’t want fraudsters to try and game the system.

The invalid traffic report in AdSense would only show on the Transactions page on the 1st of each month, as shown below. As such, you won’t be able to run a report until the pay period is over and Google applies the ad clawbacks.

AdSense payment section

Alternatively, publishers can monitor sudden fluctuations in reports. This could give clues regarding invalid traffic, but it won’t be definitive. For example, in Active View Viewable, CTR. If the viewable rates are very low and CTR is abnormally high, this could indicate invalid or suspicious activity. Look out for sudden spikes or drops in both CTR & View%.

See the example below.

AdSense report

This results in a huge disadvantage for publishers because you won’t know what’s going on in real-time. You’ll only find out afterward when you see the revenue adjustments. Sometimes it’s too late to fix it. The damage is already done, and your account is at risk of getting banned.

Also, be sure to read our article on Reddit and invalid traffic with AdSense here.

If invalid traffic reports in AdSense aren’t sufficient what can publishers do?

We created a tool that shows not only real-time reporting of invalid traffic activity but also prevents it from clicking on your ads. It’s called Traffic Cop!

Traffic Cop uses sophisticated technology, including machine learning and fingerprinting algorithms, to detect and prevent invalid traffic from seeing and clicking your ads. It works on websites with AdSense ads and any other ad network.

Using Traffic Cop, you’ll never have to worry about ad revenue clawbacks and getting your AdSense account banned. Take a look at the reporting interface you’ll get access to below:

Traffic Cop dashboard

On a daily basis, you’ll be able to see in a report pageviews versus blocked ad impressions, suspected invalid traffic, and much more!

Are you ready to finally say goodbye to invalid traffic problems in AdSense? Sign up to Traffic Cop today!

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

"Working with MonetizeMore has been a transformative experience as they helped to increase my overall revenues by over 180%"

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

highest-earning-ad-sizes
Ad Optimization
March 27, 2023

The Top 5 Ad Sizes That Generate the Most Revenue in 2023

Read More
how-to-use-chatgpt-make-money
Blog
March 22, 2023

The Ups and Downs of ChatGPT for Publishers| Maximize Your Revenue…But at What Cost?

Read More
fake-traffic
Traffic Cop
Last updated: March 22, 2023

The High Cost of Fake Traffic: $143 Billion Gone

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk
Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now