What’s the Deal with DoubleClick Ad Exchange?

Ad Exchange Ad Optimization
Last updated: August 19, 2022 | by Kean Graham

This post was most recently updated on August 19th, 2022

DoubleClick Ad Exchange is one of the largest ad exchanges on the internet run by Google. It is a marketplace of advertisers and publishers. The publishers offer their inventory up for a minimum CPM and the advertisers bid on the inventory. It is a great platform that allows demand to meet supply in the ad marketplace.

ad exchange

There’s been a lot of misinformation out there about DoubleClick Ad Exchange. Allow me to demystify you poor revenue-hungry publishers:

  • Can I opt in to DoubleClick Ad Exchange via DoubleClick for Small Business?

No, you need to use a premium DoubleClick for Publishers product. Google is working on adding DoubleClick Ad Exchange to the DoubleClick for Small Business mix. So, if you’re using DoubleClick for Small Business, you’re going to have to wait.

  • Doesn’t AdSense automatically opt into the DoubleClick Ad Exchange network?

No, AdSense is mutually exclusive of DoubleClick Ad Exchange. In fact, DoubleClick Ad Exchange is much bigger than AdSense. Its network of advertisers includes the AdSense advertisers (AdWords) as well as many ad networks and agencies.

  • What’s the big deal? Why do I even want to sign up with DoubleClick Ad Exchange?

DoubleClick Ad Exchange offers publishers access to a much larger pool of advertisers than AdSense. Not only this, your website would be receiving the highest bid on your ad inventory. Think of it as a giant group of advertisers participating in a silent auction for your ad inventory. This is similar to AdSense but with a group of advertisers that is many times larger.

Remember folks, the name of the game is to increase the internal competition of advertisers within your ad network. In order to manifest this, you must offer your site to as many advertisers as possible. DoubleClick Ad Exchange is the perfect addition to this optimal ad serving strategy.

 

"NET RPM increased 61.3% compared to our yearly average before working with MonetizeMore, and NET Revenues increased 54.8%. There is no doubt that turning over the day-to-day management of our ad inventory to MonetizeMore's team of experts has been the right move for our business."

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

how-to-monetize-social-media
Blog
February 22, 2024

How to Monetize Social Networking Sites

Read More
make-money-with-dynamic-floors
Blog
February 21, 2024

How Publishers make 10X more money with Dynamic floors?

Read More
Ad Optimization
February 21, 2024

8 Best Ad Networks in India

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now