LGPD or “Lei Geral de Proteção de Dados Pessoais” is Brazil’s equivalent to GDPR and their newly proposed data protection policy. Currently, the Brazilian data protection landscape is fractured and complicated. This new policy is aimed at simplifying the regulatory framework.
The law was passed on August 14, 2018, sanctioned in July 2019 and is set to be enforced starting August 15, 2020. Seeing as Brazil has over 140 million internet users, the most significant usage in Latin America, and the 4th largest internet market in the world, it’s no wonder the Brazilian government is taking data protection and compliance seriously.
In this article, we’ll dive further into LGPD by looking at how it works, penalties, compliance, and more!
***Disclaimer: We are not lawyers nor have the qualifications to be lawyers. Therefore, none of the content in this article should be interpreted as legal advice. For any LGPD legal advice, please consult a qualified LGPD legal professional.***
Also, please be sure to study the regulatory guidelines presented by the Brazilian government for any further clarification. You can find the links below.
English version: https://iapp.org/media/pdf/resource_center/Brazilian_General_Data_Protection_Law.pdf
Portuguese version: http://www.planalto.gov.br/ccivil_03/_ato2015-2018/2018/lei/L13709compilado.htm
Before understanding how LGDP works, you’ll need to know how data is defined:
Personal data: information regarding an identified or identifiable natural person.
Sensitive personal data: personal data concerning racial or ethnic origin, religious belief, political opinion, trade union or religious, philosophical or political organization membership, data concerning health or sex life, genetic or biometric data, when related to a natural person.
Anonymized data: data related to a data subject who cannot be identified, considering the use of reasonable and available technical means at the time of the processing.
If you’re a publisher that processes or collects data in any of the following ways, you need to comply with LGPD law.
LGPD imposes certain obligations on publishers that can be a good starting point in complying with the law.
Appoint a DPO: A DPO is a Data Protection Officer who is in charge of the data processing for your company, website, or operations as a whole. A DPO manages all data processing queries such as receiving complaints, educating employees on LGPD best practices, etc.
Ask for consent when collecting data: The easiest option here is to utilize a consent management platform that presents users with a consent pop up when visiting your website.
Publishers also need to know the rules that apply to manage data:
-Start by familiarizing yourself with the LGPD framework by reading the legal documentation
-Figure out whether your business falls under LGPD jurisdiction
-Apply practices needed to become LGPD compliant: consent collection & management, DPO, etc.
As with GDPR, if companies do not comply with the LGPD law, there will be severe penalties. This includes fines for up to 2% of a company’s annual turnover or up to R50 million (Brazilian real) per violation.
Understanding and becoming LGPD compliant can be a complicated process. In this article, we’ve provided you with the means to start the compliance process and before the law gets enforced in August 2020.
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