Vignette Ads:How publishers are seeing 10X gains with it?

Last updated: April 2, 2024 | by Aleesha Jacob

This post was most recently updated on April 2nd, 2024

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display ad revenue. With Vignette ads, publishers can make much more money, and MonetizeMore is here to guide you through it. Keep reading to discover high-performing Vignette Ads format sizes you can work with.

Note: While the term Vignette ads is used explicitly by Google AdSense, these full-screen ads that appear during transitions are more broadly known as interstitial ads.

What are Google AdSense Vignette Ads?

Vignette Ads are the most common AdSense auto ads that publishers have used for a long time to increase their ad revenue. They are basically interstitial ads (full-page ads) that pop up between page loads of a website or app. These interstitials pop up when a user is navigating from one webpage to another. Users come across Vignette ads while leaving a page, not when initially landing on a page.

Vignette Ad format characteristics:

– Doesn’t load on the page load or even be lazy. Instead, it loads in between when a user clicks on a non-ad link on the page.
– When the Vignette loads, it shows a blackout for the full screen and then an interstitial ad front and center.
– Clicking the blackout will close everything and send the user to the original page they intended to go to.
– Once a user has seen the Vignette, they will not see it again for an hour (1 per hour frequency cap).
– Vignette serves on mobile, tablet, and desktop.

You should favor setting up the AdX vignette and only set up the AdSense vignette if you’ve confirmed there are serious issues on the particular site with running the AdX vignette.

Why use Vignette Ads?

Advertisers often agree to pay more for vignette ads since they are the best-performing ad formats in-app or on desktop mode. Vignette ads are an effective way to grab users’ attention while they browse your content.

Vignettes can be displayed across all devices – mobile apps, web browsers, and social networks – increasing your ROI by reaching more users through different channels.

MonetizeMore’s AdOps experts have optimized Vignette ads for a wide range of screen sizes depending on the publisher’s content. We have developed our own, which has a higher ad space fill rate than AdSense’s.

These full-screen interstitials can often be time-based and skyrocket advertisers’ CTRs. With Vignette ads, publishers have observed a 5X increase in their CPMs compared to the usual banner ad format.

Vignette Ads:How publishers are seeing 10X gains with it? MonitizeMore
Vignette Ads Examples

How much can you make from Vignette ads?

The Vignette ads format is a mix of the best of both worlds. With Vignette ads alone publishers have seen a 15-35% + increase in session RPMs. Publishers saw a 4-5X increase in their CPMs compared to the traditional banner ad format.

Vignettes are also highly customizable which allows you to create an engaging experience for your users while still being able to control the look and feel of your content.

How to Monetize Your Website or App with Vignette Ads?

Since Vignette ads are a byproduct of Google AdSense Auto Ads, these ad types leverage machine learning to automatically place ads on different web pages of approved websites. Google’s AI chooses the page sections it believes Vignette ad types will perform best. Leveraging MonetizeMore’s Pubguru ad technology with Google AdSense will ensure maximum ad revenue for publishers and an interruption-free user experience.

You can maximize your ad revenue with Vignette Ads by:

  • Partnering with a Premium AdTech partner: Consider partnering with a premium AdTech partner like MonetizeMore. They’ve got the best AI solutions to optimize your ad performance and maximize revenue.
  • Strategic Placement: Google’s AI generally places Vignette ads intelligently, but you can experiment to see if certain placements perform better. Consider areas where users naturally pause, like after reading an article or completing a level in a game.
  • A/B Testing: Regularly split-test different ad variations and placements to identify what works best for your website or app.
  • User Experience: While Vignette ads can be lucrative, don’t overuse them. Too many ads can harm the user experience and lead to lower engagement over time.

How do I create a Vignette Ad? [Getting Started]

Vignette Ads are a type of Auto Ad within Google AdSense. Here’s how to enable them:

  1. AdSense Account: MonetizeMore’s AdOps experts will look into your AdSense account.
  2. Auto Ads: In the AdSense dashboard:
  • Go to “Ads”
  • Choose “By ad unit”
  • Enable “Auto ads”
  • In the “Ad formats” section, select “Vignette ads”

Vignette Ads:How publishers are seeing 10X gains with it? MonitizeMore

Code Placement: We will provide code. Paste this within the <head> section of your website’s HTML.

Our AdOps experts will screen your site or app performance for page-level ad optimization. MonetizeMore then connects you with the best ad network to serve vignette ads on your app or site.

Our AdOps professionals then provide you with ad tags. All you need to do is replace your current AdMob, AdSense, and Google Ad Manager with Pubguru, and let the magic begin!

Once Vignette Ads are live, Our team will constantly split test, and optimize your ads for maximum ad revenue gains.

Vignette Ads:How publishers are seeing 10X gains with it? MonitizeMore

0 means vignette is disabled
0.35 will enable vignette on 35% of the site’s traffic
1 means vignette is 100% active on the site.

Are Vignette Ads Intrusive?

This type of interstitial is highly viewable and user-friendly because it loads along with the page and can be easily skipped by users. Around November 2020, Google introduced full-screen ads for wider screens, enabling publishers to deliver vignettes on various devices and screens, including smartphones and desktops.

This ensured that publishers got a wider range of options for serving high-performing quality vignette ads without degrading user experience. MonetizeMore’s AdOps experts will always ensure your site’s vignettes are shown in between page loads while seamlessly blending with your content. The way we serve vignette ads has maximized 1500+ publishers’ ad revenue while minimizing page latency at the same time.

If it still bothers your users and affects the whole UX, you can contact us to get it disabled.

Vignette Ads: Best Practices

Despite the fact that Vignette Ads are user-friendly ads that appear between page loads and can be skipped by users, there are still a few best practices to consider:

  • Vignette ads can now be viewed on larger and wider screens thanks to Google’s latest update. Make sure to check the size of your ad to ensure the ads are displayed clearly to users.
  • AdSense automatically limits the number of vignette ads per user to maintain a solid UX, your ads need to be able to grab the attention of the user.
  • The secret to more ad earnings is a proper detailed view of the ad. Once you get started with us, we help you get the ROI-boosting vignette ad types for your website.

You won’t have to worry about best practices once you sign up as a MonetizeMore publisher since we’ll be taking care of everything so that you can focus on creating content.

How to test if Vignette Ads are working properly on your site?

  1. Use a fresh incognito browser
  2. Open the domain
  3. Right click > inspect
  4. Enable device toggle
  5. Click any eligible link
  6. You should see a full-page ad

Since MonetizeMore runs vignettes along with our PubGuru header bidding wrapper, most publishers get a 20% + session RPM uplift quickly.


MonetizeMore’s intuitive Pubguru dashboard is all you need to take your ad monetization to the next level. We’ve helped more than 1000 publishers gain an average ad revenue uplift of over 50%. Enable vignettes today to monetize your page views with the highest paying ad format.

To start serving vignette ads on your site, get started here.

Vignette Ads:How publishers are seeing 10X gains with it? MonitizeMore


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