This post was most recently updated on January 18th, 2023
If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display ad revenue. With Vignette ads, publishers can make a lot more money and MonetizeMore is here to guide you through it. Keep reading to discover high-performing Vignette Ads format sizes you can work with.
Vignette Ads are the most common AdSense auto ads that publishers have been using for a long time to increase their ad revenue. They are basically interstitial ads (full-page ads) in between page loads of a website or app. These interstitials pop up when a user is navigating from one webpage to another. Users come across Vignette ads while leaving a page & not when initially landing on a page.
Advertisers often agree to pay more for vignette ads since they are the best-performing ad formats you can have in-app or on desktop mode. They are an effective way to grab the attention of users while they browse your content.
Vignettes can be displayed across all devices – mobile apps, web browsers, and social networks – increasing your ROI by reaching more users through different channels.
MonetizeMore’s AdOps experts have been optimizing Vignette ads with a broad range of screen sizes depending on the publisher’s content. These full-screen interstitials can often be time-based skyrocketing the CTRs for advertisers. With Vignette ads, publishers have observed a 5X increase in their CPMs compared to the usual banner ad format.
The Vignette ads format is a mix of the best of both worlds. With Vignette ads alone publishers have seen a 10-20% + increase in session RPMs. Publishers saw a 4-5X increase in their CPMs compared to the traditional banner ad format.
Vignettes are also highly customizable which allows you to create an engaging experience for your users while still being able to control the look and feel of your content.
Since Vignette ads are a byproduct of Google AdSense Auto Ads, these ad types leverage machine learning to automatically place ads on different web pages of approved websites. Google’s AI chooses the page sections it believes vignette ad types will perform best. Combining MonetizeMore’s Pubguru ad technology with Google AdSense will ensure maximum ad revenue for publishers along with an interruption-free user experience.
This type of interstitial is highly viewable and user-friendly because it loads along with the page and can be easily skipped by users. Around November 2020, Google introduced full-screen ads for wider screens, enabling publishers to deliver vignettes on various devices and screens, including smartphones and desktops.
This ensured that publishers got a wider range of options for serving high-performing quality vignette ads without degrading user experience. MonetizeMore’s AdOps experts will always ensure your site’s vignettes are shown in between page loads while seamlessly blending with your content. The way we serve vignette ads has maximized 1000+ publishers’ ad revenue while minimizing page latency at the same time.
If it still bothers your users and affects the whole UX, you can contact us to get it disabled.
Despite the fact that Vignette Ads are user-friendly ads that appear between page loads and can be skipped by users, there are still a few best practices to consider:
You won’t have to worry about best practices once you sign up as a MonetizeMore publisher since we’ll be taking care of everything so that you can focus on creating content.
Since MonetizeMore runs vignettes along with our PubGuru header bidding wrapper, most publishers get a 20% + session RPM uplift quickly.
MonetizeMore’s intuitive Pubguru dashboard is all you need to take your ad monetization to the next level. We’ve helped more than 1000 publishers gain an average ad revenue uplift of over 50%. Enable vignettes today to monetize your page views with the highest paying ad format.
With over seven years at the forefront of programmatic advertising, Aleesha is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.
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