This post was most recently updated on October 27th, 2020
DFP audience helps leverage your audience data for better targeting and monetization of your site.
DFP provides different methods for targeting your ads to the right people:
DFP Audience is another targeting mechanism that you can combine with the existing methods to take your advertising one step further. It allows you to create audience segments for grouping your visitors. Your site visitor can be segmented by interests, hobbies, age, demographics, and other identifiers.
Setting up these segments enables you to target, forecast and report on these Audience Segments as other targeting criteria.
Publishers can make use of DFP Audience to meet their business objectives such as Increasing Rates and Enhanced Desirability of the Inventories.
A visitor who frequently browses a site or app’s business content could be categorized as a “business news junkie”. Using this information, it’s possible to deliver line items tailored to such users during later visits regardless of whether or not they’re viewing business related content.
Publishers may use DFP Audience to meet their business objectives such as increasing rates and enhanced desirability of the inventories.
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Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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