Troubleshoot DFP with the Google Publisher Console – Ad Unit Tool Help

Troubleshoot DFP with the Google Publisher Console – Ad Unit Tool Help

Publishers now have a means of checking ad delivery problems without inducing invalid ad impressions in Google DFP with the ad unit toolPublisher Console as an on-screen debugging tool to enable you to:

  • Find common JavaScript tagging errors;
  • Check all ad units and creatives on a page, and to;
  • Guide you in visualizing the ad request behavior of a web page.

This is available only when your network uses the Google Publisher Tag (GPT). What’s good about this is that DFP won’t count the impressions you generate when you check ads via the console.

Update for 2019: Google Publisher Toolbar has been deprecated and is unreliable. Download our PubGuru Ad Inspector, the best reviewed alternative! Download the Chrome Extension today!

 

How does Google Publisher Console work?

Step 1: Add ?google_console to your page’s URL. For example, if your page is located at www.google.com/gpt, you’d modify the URL to www.google.com/gpt?google_console.


Step 2: Use the keyboard shortcut Ctrl+F10 (on a Mac, use Function+Ctrl+F10) to open the console.


Step 3: Alternately, you can append ?google_force_console or ?googfc to your page’s URL to quickly display the console without doing step 2.

Example: www.google.com/gpt?google_force_console or www.google.com/gpt?googfc.

google dfp console screenshot


Step 4: For mobile devices, adding ?google_force_console or ?googfc will display a button to the bottom of the page (“Show Console”) which will open the publisher console in a separate window on the mobile device. To return to the page, just tap “Hide Console”.

show/hide console
Source: https://support.google.com/dfp_sb/answer/181070?hl=en


Step 5: There are two main information tabs in the console: the “Ad Slots” and “Page Request”

The Ad Slots tab shows the following information:

  • Publisher’s DFP ID
  • Creative size
  • Time to fetch and render this ad
  • Links to helpful debugging information

ad slots
To help you find the most important information quickly in your Ad Slots tab, check out the following:

Open Ad Unit in DFP: Opens the ad unit in the “Inventory” tab in their network.

Delivery diagnostics: Opens a new window with information about which line item is serving and the other line items eligible to serve to that ad slot.

Open Creative in a New Window: Opens the creative in a new window.

Note: To use the “Open Ad Unit in DFP” and “Delivery Diagnostics” links, you must be logged into a DFP network. Although the use of the Google Console is not restricted to the site owner, private network information through these links are not accessible to the public.


Step 6: The Page Request tab shows the following information:

  • Tag checker will show a green check mark with the message “Page tagged correctly!” if there are no tagging errors
  • Time to fetch and render ads
  • HTTP user agent information
  • Timeline of events in rendering ads, like the sequential view in a web proxy tool console

page request
This tab can help troubleshoot why a page is loading slowly by showing the sequence of events that occurs during a page load.


Step 7: There is also a settings page which can be found when you click on the cog icon in the top-right corner of the console:

API

Note: There is a limit for the number of ad units on a page determined by the length of the ad request URL. If there are too many ad units on a page and the ad request URL limit exceeds 2,000 characters and gets truncated, you will get an error in the console: “Ad unit failed to fetch.”

Conclusion

Update for 2019: Google Publisher Toolbar has been deprecated and is unreliable to debug your ad setup. Download PubGuru Ad Inspector, the best reviewed alternative! Download the Chrome Extension today!


Related Reads:

Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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8 COMMENTS

  1. Greg Ledger

    this doesn’t work on mobile, as it automatically goes to search and then returns “can’t locate” error

    Reply
  2. virendra kumar

    where we have to add
    ?googfc ,
    can you explain it .

    Reply
  3. Sheko

    i’m using DFP for ads from Adsense to a WordPress site i just create ad unite and placement and make a creative and finally approve the order but it stuck in ready status and after debug diagnostics i got this error message Ad unit did not fetch. Ad unit did not render. Ad fetch count: 0 Iframe type: none Warnings: googletag.defineSlot was called without a matching googletag.display call.

    Reply
  4. Jesse Miller

    Hey Kean,

    I currently am using DFP SB and I have mobile and desktop ads. Both are overbooked. But mt desktop ads stopped showing. What would be the reasoning for that. I have lowered all goal impressions (they are all sponsorships). If you could please let me know any possible solutions it would be greatly appreciated.

    Reply
    • MonetizeMore

      Hi Jesse,

      Have you made any changes to your site that might have caused the desktop ads to not serve? For no ads at all to serve, it sounds like some change has been made on the page code. Other than that, the ads may be showing to other users but not you, have you verified via the reports that no impressions are displaying? Without checking the site ourselves, it’s difficult to be sure of the cause.

      Reply
  5. Nook

    I currently am using DFP SB and I have mobile and desktop ads. Both are overbooked. But mt desktop ads stopped showing. May I know the reason?

    Reply
    • MonetizeMore

      We’d need a sample URL to examine if there are any setup issues, and possibly some screengrabs of settings. Feel free to share, or you could consider posting your question in the Google-run Ad Manager forum here: https://productforums.google.com/forum/#!forum/dfp.

      Reply

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