Traffic Cop Tutorial: How to measure invalid traffic when running Google Ad Manager or PubGuru Header Bidding, Ad Exchange or AdSense hardcoded tags

Traffic Cop Tutorial: How to measure invalid traffic when running Google Ad Manager or PubGuru Header Bidding, Ad Exchange or AdSense hardcoded tags

When using Google Ad Manager (GAM) or PubGuru Header Bidding onpage codes, deploy your <head> and <body> tags as you normally would. To enable Traffic Cop on “measure” mode, your MonetizeMore Account Manager will also provide you with an additional script which you need to deploy before the closing </body> tag of your site HTML.

Check out PubGuru University to learn more about deploying ad tags, optimizing ads with AdSense, Google Ad Manager, and more!

If using WordPress, you can deploy the script using any of these plugins:

Advanced Ads

Click Advanced Ads > Ads > New Ad

Give it a title or name. Something that would allow you to easily identify this ad (e.g. m2_trafficcop)

Ad type: Plain Text and Code

Paste the script in the space provided under Ad Parameters

ad parameters

Click Publish

Select </body> placement

body code

Ad Inserter

Click Settings > Ad Inserter

Click (Ad Inserter General Settings)

Click the Footer tab

Paste the script in the space provided

Click to enable

HTML page footer code

Click Save Settings

If you need to deploy this on specific sections only, watch this tutorial:

Test it!

  1. Download PubGuru Ad Inspector
  2. Open a page on your site where the ads are deployed
  3. Turn on PubGuru Ad Inspector and click Refresh page
  4. Under the Logs tab, you will see the status of Traffic Cop

PGAI logs

Checking Reports

Traffic cop reports

  1. You will receive email instructions to setup your account on https://app.pubguru.com/
  2. Watch this quick introduction video: https://youtu.be/I8Z1BK0vUDU
  3. Witness how Traffic Cop protects your earnings from fraud traffic!

You can also see the video tutorial here:

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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