Top 5 Native Advertising Best Practices

In a time when more and more people are resorting to ad blockers, it is crucial that you are intentional about tailoring Native ads on your website. Below are the top 5 native advertising best practices straight from our specialists:

#1 – Focus on user experience

Excellent user experience is achieved when the user’s needs are being met or satisfied without hassle and trouble. When a user visits a website for its content, they expect content, and not anything else. This is a distinctive format you see in social media sites such as Facebook and Twitter. All ads, including Native ads, should be integrated as part of the reading experience of the site user, according to Mike Germano, Chief Digital Officer of VICE. Therefore, Native Ads should blend well with the site’s content, and it should be contextually relevant and related.

yummly native ad viewer

#2 – Transparent and clear disclosure

The objective of Native Advertising is to communicate with consumers through relevant and interesting images and content in a way that doesn’t trick them.

It is imperative that ads are distinguished clearly from the rest of the site’s content. Ad labels that read “Promoted,” “Sponsored,” “Advertisement,” “Ad”,” should be included.
native ad example

Publishers are continually urged by the Federal Trade Commission to distinguish Native Ads from editorial content. Native Advertising is not only about blending ads with the site’s content. The best Native ads complement the content consumption experience.

#3 – Target specific audiences

According to Steve Jobs, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves”. The same thing applies to Native Advertising: you should know who your audience is. You know the kind of ads interests them. They should feel that they are not wasting their time on your site. You value them. Native Ads allows advertisers to create engaging content that users with finding relevant. It is recommended that as a publisher, you should make use of the tools and analytics to gather user data to determine your audience.

With your knowledge about your audience, you can specifically target them in your Native Advertising. The more satisfied your audience is, the more likely they are to come back to your site.

#4 – Partner with great ad networks

Partner with Ad Networks that will help you supplement your display ad revenue and drive higher engagement on your website.

Here are some of the best Native Advertising Networks:

  • RevContent
  • Outbrain
  • Taboola
  • Gravinty
  • Nativo
  • Triplelift

#5 – Think mobile-first

Click-through rates on Native Ads average 50% higher on mobile devices. As a publisher, it is important that you always think about your mobile audience and your content must be relevant to a mobile user.

You may ask yourself these questions:

  • Is the content easily consumed on a mobile device?
  • Can your content be easily shared across different social media sites?
  • Is your content handy and always on the go?
  • What is the load time of your content?

Need help optimizing your Native Ads? We’re more than willing to help you out! Click here and register free as our premium publisher.

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Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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1 Comment

  1. Nico Black

    Great stuff here Kean.

    Many publishers these days think that just by choosing to run Native instead of Display ads have already done enough. This is not the case.
    There are best practices to be followed to ensure successful monetization of media sites.

    For me, credibility is extremely important
    The reader is not easily fooled and under no circumstances, this can be an idea behind a native ad set up. Native advertising that is not transparent to the fact that is advertising is dangerous imo.

    Enjoyed reading your article 😉


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