Blogging is a profitable medium. Many bloggers started their blogs with the goal of making money in mind. Some bloggers may have succeeded in acquiring loyal readers and a significant stream of traffic to their sites, but they may still find it hard to convert that audience into income.
One of the most common way to earn from blogs is through display advertising. Some bloggers make it sound really easy, but – there is a science behind it. In order to experience your full ad revenue potential, check out some of our tips for monetizing your blog with ads:
1. Maximize the allowed number of ads per page
Often the reasonable number of ad units a blog can contain would be three or more on a page. It is suggested that you max out the allowance Adsense or the other ad networks have given you. This will most likely trigger an instant jump in revenue. And it’s not just because you have multiple streams of ad revenue, but you are actually putting these ad networks up against each other to compete for the best CPM rate – in your favor! The result? Increased ad revenue.
Related Read: Adsense Tips in 2014: It’s Easier Than You Think
2. Place Adsense link units
Contextual link units are a very effective source of monetization because of their flexibility. They can blend well with your content and can be placed anywhere – like at the end of every blog post. Because they are less disruptive than banner ads, they are more user-friendly and when done right – they can lead to more clicks. That’s beneficial for you if you run a CPC campaign on your blog.
3. Use Adsense’ custom search engine
This Adsense product is an excellent value-add to your site users. Apart from the ads that come out of the search results pages within your site, the search functionality is very light and easy to use for most people. No need for highly technical implementations – you get your own custom search engine right within your website.
While you can’t expect the traffic to these search results to be tremendous, this will definitely ensure that click rates and RPMs will become higher than the rest of your site and will produce some incremental profit for you.
Additionally, when search results are good and relevant, people can bookmark or perform the same query search again just to go back to that relevant ad search result they saw. That means repeat revenue for you.
4. Optimize content with ad inserts
Long-form content is a good way to keep your readers glued to your article – and that offers an opportunity for you to use ad space within the content area. By having visitors reading through engaging long-form content, you have more chances that they will interact more with your ads (i.e. clicking/reading the ads).
Just a word of caution: Keep your ads relevant and unobtrusive to keep user-experience at optimum levels. Annoying ads will drive readers away.
The ideal banner sizes to implement would be 468×60 and 234×60 as these will fit into the content section of most blog posts. They can be placed between paragraphs in your blog posts. This type of ads would more likely attract your visitors than those ones usually placed on common ad areas like the sidebar or footer.
5. Utilize your comments area with ads
One great example of strategic ad placement is putting your sponsored links between your comment box and your article. Readers are given the choice to continue with the next article offer (by clicking on the ads) or participate in the blog discussion (by writing comments). Whatever choice they make is both beneficial for your blog property.
6. Use sponsored CAPTCHA
Sponsored CAPTCHA is well-loved by advertisers because ads are displayed alongside the human-code verification process. That makes viewing the ads a default on your site. We’ve written about sponsored CAPTCHA as the best monetization idea of the year.
7. Partner with 100% transparent affiliates
This is where the saying “honesty is the best policy” is most beneficial. Affiliate marketing can work to your advantage not by tricking users to click on something that disguises as an interesting link – but actually leads to an irrelevant product page.
If you partner with affiliates, better be transparent with your readers by saying that they can help you create more good stuff by clicking on an affiliate shopping link (say, Amazon) from your site (or from an email you sent) when they feel like shopping. Affiliate partnership works especially when you have gained the trust of your audience. If you are honest with them, there are more chances that they’ll support your income schemes.
8. Open up for donations
This technique may not work for every blog out there. But a lot of bloggers found a good revenue stream from donations because their readers truly find their content useful. Imagine if you are a regular web user and this blog site has got you smitten with its really cool and helpful information. I’m sure you wouldn’t mind throwing a few donations for the blogger for his/her excellent work.
This technique is pretty straightforward. Just place a “Donate” area where people can see a PayPal link. Of course, you would have to set-up a Paypal account first. Here’s how to create your own PayPal donation button: https://www.paypal.com/us/cgi-bin/?cmd=_donate-intro-outside
One last tip:
If you would like to earn more from your blog, why don’t you consider getting the help of expert ad optimizers to increase your website monetization revenue by 25% – 100%? Sign-up to MonetizeMore for a free blog site consultation.