This post was most recently updated on December 4th, 2020
Why do you need to go to the office every day? Why can’t you work from somewhere else? How about a coffee shop, a coworking space, mountains, or from your home?
The world is witnessing a revolution in the work culture, and it’s spreading like wildfire. Amidst that, the publishing sector has emerged like a phoenix from the flames. Oh, yes! There is a surge in demand for copy editors, freelance writers, research analysts, proofreaders, logo design specialists, video editors, and much more! With digital disruption, working remotely is like a boon granted to this generation.
However, can publishers scale their business while working remotely? The answer is big, yes! Here’s how:
Imagine a scenario where you are hiring for the position of a content editor for your website, and you have two candidates in front of you. The first one lives nearby and has decent skills, while the second is from another city but has excellent skills compared to the first one. The second candidate cannot relocate to your city. What will you do? Hire the first candidate because he/she will be coming to the office every day?
This is where remote work does wonders. Why not hire the best candidate and let them work remotely with the flexibility of location independence? You can hire the best workforce from around the world. There are a plethora of remote workers with exceptional skills that are willing to take up the opportunity. All you need are some defined processes and remote work tools to get started! This way, you can scale your business with the most dedicated workforce. The mantra is, “Hire a few, but the best.”
Let’s imagine that your site currently focuses on the US market, and your traffic is continuously growing. You realize there’s a lot of opportunities yet to explore in other countries such as Latin America. If you believe that your publishing business can actually grow, then don’t leave any scope of geographical restriction in scaling your business. Open up yourself to the digitally-oriented outsourcing opportunities. You can easily dip your toes into a foreign market by hiring remote employees to market and create content. No need to be held back by any location limitations or timezone differences.
As a publisher, you can save a fortune by going fully remote. Right now, you might be paying for a physical workspace, basic amenities or furnishings for employees, commuting allowances, and more. If you start working remotely, you can save on most of these costs and invest the money in your business. You can even increase employee salaries to boost motivation.
When scaling a business through remote workers, you need specific tools to handle the communication, collaboration, management, and onboarding processes for employees in your organization. These tools are essential for a remote work environment. If your employee is from another continent and has a different time zone, you won’t take updates from them on a phone call. Right? Neither will you connect a skype call or do a Facebook messenger chat whenever a query arises. There are abundant tools available for the sole purpose of Remote Work. For instance, Slack for communication, Trello for project management, Remo for a Virtual Workspace, Zoom for video conferencing, and Dropbox for sharing files.
Remote work is not just another trend, because trends come and go. Remote Work is here to stay and will likely become the mainstream work culture for the coming generations. Publishers should look for remote workers if they are passionate about scaling their business and reaching new heights. There are already loads of publishers who are already leaving their footprints in the field of remote work. Why don’t you get on board as well?
Do you want to find out how to run a remote workforce and get tips from some of the top remote-based companies around the world? The list includes Microsoft, Zapier, Evernote, Trello and much more! Together with a list of amazing speakers and thousands of attendees you can find out how to operate and scale a remote workforce. You can do all this and more and the Remote Work Summit 2020! Find out more about the world’s largest remote work conference here.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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