How Publishers Can Take Advantage of Mobile Advertising

Smartphones are everywhere nowadays. People have become so dependent upon technology that even looking for a recipe for a daily meal, ordering a pizza, or booking a hotel now depends on mobile devices. So if your site is not mobile-friendly, you can expect viewers to leave your site faster than The Flash.

Based on the latest trend, mobile advertising will take it to a higher notch in 2014 and that means venturing on mobile advertising can really increase revenue for publishers. There are a few ways on how to take advantage of this mobile advertising craze. Here are some of our favorites:

1) Go responsive

One of these ways is to design your site that can easily adapt to the mobile and tablet platform – what we call: Responsive Design. Having a creative display can capture the eyes of viewer but creating your site with a capability to adjust on on any mobile device can make your viewers stay much longer.

Related Read: Tips in Smart Mobile Site Design

2) Optimize for mobile search

The second way is to dominate the search engine. There’s a forecast that soon enough, mobile search will overtake desktop search, and it’s already coming true. So gear up and make sure your site is reachable by mobile searches.

3) Understand user behavior

The third point is to target your local viewers and know their behavior. For a small business, it’s best to make sure your local market is familiar with your product before branching out to the national or international markets. Have local ads on your site and provide quick and easy access to their contact details for your viewers. Be visible to any local directories and take advantage of the free exposure.

Related Read: How to Track Demographic Data on Google Analytics for Better Ad Targeting

4) Optimize your ads

Lastly is to optimize your mobile ad inventory. Learn more about your site and the right placements for any ad units. Sign up for mobile ad networks, target the right geography, and set a frequency cap. Running on more ad networks will help you monetize your site well and they’ll be competing with one another for a better CPM rate.

Related Read: Best Ad Networks in 2014

These four ways can definitely rock your mobile ads! MonetizeMore can set up mobile ads for your site and manage them to profit! Just contact us for more details or sign-up for a FREE consultation


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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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1 Comment

  1. Chris

    I searched a bunch of sites and this was the best.

    Reply

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