Smartphones are everywhere nowadays. People have become so dependent upon technology that even looking for a recipe for a daily meal, ordering a pizza, or booking a hotel now depends on mobile devices. So if your site is not mobile-friendly, you can expect viewers to leave your site faster than The Flash.
Based on the latest trend, mobile advertising will take it to a higher notch in 2014 and that means venturing on mobile advertising can really increase revenue for publishers. There are a few ways on how to take advantage of this mobile advertising craze. Here are some of our favorites:
1) Go responsive
One of these ways is to design your site that can easily adapt to the mobile and tablet platform – what we call: Responsive Design. Having a creative display can capture the eyes of viewer but creating your site with a capability to adjust on on any mobile device can make your viewers stay much longer.
Related Read: Tips in Smart Mobile Site Design
2) Optimize for mobile search
The second way is to dominate the search engine. There’s a forecast that soon enough, mobile search will overtake desktop search, and it’s already coming true. So gear up and make sure your site is reachable by mobile searches.
3) Understand user behavior
The third point is to target your local viewers and know their behavior. For a small business, it’s best to make sure your local market is familiar with your product before branching out to the national or international markets. Have local ads on your site and provide quick and easy access to their contact details for your viewers. Be visible to any local directories and take advantage of the free exposure.
4) Optimize your ads
Lastly is to optimize your mobile ad inventory. Learn more about your site and the right placements for any ad units. Sign up for mobile ad networks, target the right geography, and set a frequency cap. Running on more ad networks will help you monetize your site well and they’ll be competing with one another for a better CPM rate.
Related Read: Best Ad Networks in 2014