Publisher Series: How to Monetize Sites with Downloadable Content

Monetization Tips & Guides
Last updated: September 18, 2019 | by Kean Graham
How to Monetize Sites with Downloadable Content

This post was most recently updated on September 18th, 2019

There are tons of sprouting download sites that offer free app, music, video or even browser extensions. Some are under-monetized, and some are just doing great as they know precisely how to make the most of their traffic.

This article is intended to provide insights and information to publishers who want not just to double their revenue but improve the overall user experience on their site. By the end of the day, it’s all about user experience to be able to retain users and keep them from coming back.

Read the full article on how you can better monetize your site without sacrificing user experience.

Affiliate marketing

Strike partnerships with game and app developers and to promote their products on a specified guaranteed placement in your site for a premium commission for every successful buy or install. This is a bit less of a popular choice for other site verticals like social viral sites due to its non-guaranteed returns but can be a great option for download sites.

Cost per click ads

Due to its ad style and nature, there’s a high success rate for this type of advertising in a download site. Download buttons are no longer something that bothers users thus, loading tons of CPC ads on a high viewable section of your pages can turn out to be one of the best things you can ever do.

Text and display ads

They say this almost 100% of the time. You can never go wrong with text and display ads. Take advantage of premium rates for premium placements from Private Marketplaces or run different exchanges through an ad server to maximize each eyeball and reduce unfilled impressions.

Always go programmatic! And know your placement performance to price them accordingly. Another tip, users know they have to wait before a download finishes. Take advantage of this time and set up a billboard you can sell for big brands looking to be seen.

Sponsored content

Usually paid per page view, sponsored content can be promising. At $10 to $15 per page view and the benefit of an additional content, who can say no to that?

I think the trick is making sure you have a strict filter on what sponsored content can be allowed in your pages. It definitely has to be something that can blend in with your site’s vertical.

If you have questions on how to monetize your specific publisher site model, sign up FREE as our Premium Publisher and we can develop the right revenue plan for you.

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