This post was most recently updated on September 6th, 2019
Hello and welcome to your weekly FREE Mobile Ad Optimization Course! We’re on to Lesson #3: Using the 300×250 Mobile Ad Unit Below-The-Fold (BTF).
Now, many of you are aware and are most likely be using the 320×100 ad unit ATF, but not a lot of publishers have discovered the effectiveness of placing mobile banners below the fold. In this lesson, we will discuss the advantages of using the 300×250 mobile ad unit BTF, and the optimum setup to try so you earn more from this ad placement. All these and more straight from our in-house ad optimization teams.
This ad unit is popular globally among advertisers. There is a large ad supply for this type of ad size, and therefore is able to increase competition for your inventory. Because of that, you can expect to get higher eCPMs and more ad revenues.
Read: #AdOpsQ&A: Understanding CPC and CPM Pricing for Publishers
Based on Google’s research, the 300×250 ad unit placed just below the fold can help you make the most out of your ad space in terms of viewability. It can impact viewability from 40% up to 60%!
TIP: Check out your Active View reporting in AdSense of Ad Exchange to identify areas where there is low viewability
In this data, the 300×250 BTF outperformed the 320×50 in terms of CTR & CPM – despite the latter being always above the fold as it is implemented as anchor/sticky.
Result: 300×250 BTF CPMs increased by 18%
1) Identify your most engaging content/page via Google Analytics. Pick the one that users tend to spend more time on. Start your strategy there before experimenting on other pages.
2) Avoid Run-Of-Site setup. Instead, label your ad units accordingly (e.g. 300×250 ATF, 300×250 BTF) so you are able to clearly differentiate the stats. You can request this from MonetizeMore’s support team.
That’s it for today! We hope you learned so much about today’s lesson. We can’t wait to hear your success stories after implementing the 300×250 ad unit below the fold.
We will be tackling Lesson 4: Anchor Ads on Mobile. Sounds interesting? Don’t forget to come back next Thursday – or you can get the lesson straight to your mailbox when you sign up to our FREE Mobile Ad Optimization Course.
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Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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