This post was most recently updated on November 24th, 2020
Google Analytics is flexible enough to allow connecting your Adsense campaigns into your analytics account. This means you’ll have greater insight into which campaigns (and strategies) are working for you. This also allows for better measurement of growth and performance of your Adsense account over time.
Before mining this treasure trove of Adsense insights, you first need to link your Adsense to your analytics account.
Before you start the linking process, make sure you’re using a Google Account AdSense login that has both Administrator access to your AdSense account and Administrator access to your Analytics account.
If you’re trying to link a new account and either your Google Analytics account or your Google AdSense account is now closed, then you’ll need to re-open the closed account and remove the link before you can link to another account.
Important: Keep in mind that you can only link one AdSense account to one Analytics account.
Please allow at least 24 hours for the data to populate in your reports. If you’re having trouble linking your accounts, check our linking AdSense and Analytics accounts FAQs.
Important: Once you’ve linked your AdSense and Analytics accounts, your next step is to set up the code you’ll need to track your AdSense sites in Analytics.
As powerful as this implementation can be, asking the right questions can help you gain more knowledge about your website performance versus your Adsense growth.
Getting Adsense into Google Analytics will shed some light on these important questions to ask:
Imagine if you can further improve your site to benefit Adsense. Imagine the revenue it can bring you simply because you have dug into the data and answered the most relevant optimization questions.
Are you ready to take your AdSense ad revenue to the next level? Learn the same techniques we use to optimize ad inventory for our publisher partners with PubGuru University. Enroll today!
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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