Digital Video Ads Driving More Reach

Ad Industry News
Last updated: July 12, 2019 | by Kean Graham
Digital Video Ads Driving More Reach thumb small

This post was most recently updated on July 12th, 2019

Research from Nielsen’s Total Ad Ratings solution discovered some very interesting statistics regarding video advertising growth and how specific demographics are mostly only reachable through digital video. Find out where the video advertising market is heading and more in this week’s ad ops video!

Subscribe to our YouTube channel for weekly video updates!

Video transcription

TV advertising still reigns supreme, but digital channels are growing fast.

Digital video advertising has seen tremendous growth in reach with consumers ages 18-49.

Research from Nielsen’s Total Ad Ratings solution suggests that digital video ad campaigns drove 16% more reach.

12% of ages 18-34 were only reachable through digital ads compared to 5% for ages 35-49.

It’s clear that to reach a younger audience, the focus needs to be on digital campaigns.

Connected TV also continues to grow with an increase in incremental reach of 3% for ages 18-49.

Although digital channels are growing, TV still proves a worthy opponent with 8x more ad impressions than digital.

Digital video ads will continue to expand in reach, unlike TV who’s glory days might be coming to an end.

Publishers need to be aware of these changes and prepare their business to reach the future trend of digital video ad budgets.

Source: https://www.mediapost.com/publications/article/332712/digital-video-ads-drive-incremental-reach.html?edition=

A+++++ Easily one of the best ad partners

  • Communication 10/10
  • Payments 10/10
  • Profesionality 10/10
  • Technicals 10/10
  • Dedication 10/10

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

blog-monitoring
Blog
May 21, 2024

Blog Monitoring & Invalid Traffic Detection: Making it Work!

Read More
google-io-2024- AI Overviews
Blog
Last updated: May 20, 2024

Google’s AI Overviews’ Scary Impact on Publishers

Read More
Blog
May 15, 2024

What’s the Highest Paying Ad Network for Site & App Monetization?

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now