My name is Mel, and I’m in Ad Ops managing a variety of premium publisher sites. Last March 2019, Sizmek, a large media buyer running on multiple ad platforms, filed for Chapter 11 bankruptcy.
For one publisher that I manage, an ad partner informed me that they would be deducting their May 2019 payout. The reason was to cover the period from December 2018 up to April 2019 that Sizmek failed to pay them. It was a substantial amount that our publisher partner could lose.
Although Sizmek’s bankruptcy was declared a few months back, the ad partner only mentioned the deduction to us in May 2019.
Here’s what I did to help out the publisher partner:
It was a win-win for all of us, and the publisher partner was very happy about it. My favorite part about my job is the ability to turn negative situations like these into positives outcomes!
As you can see, Mel was able to help the publisher avoid a horrible situation that would have cost them many $$. In the process, she was even able to arrange higher RPM rates. This is just one case among countless others. If you want or ad ops team to help protect and maximize your ad earnings, sign up to MonetizeMore today!
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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