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If you are already getting great results with AdSense H5 game ads (For example: $10 eCPM) but have started seeing unfilled impressions after blocking low-paying networks, you are not alone. Many publishers have faced the same frustration after testing “premium” ad networks that simply resell Google or Criteo traffic while charging higher fees.
Below is a practical guide focused on real H5 game monetization options for webview setups with no SDKs required.
MonetizeMore isn’t just another ad network. They act as an ad ops partner offering header bidding, AdX access, and advanced optimization. They work well for HTML5 and web-based games and support non-SDK environments.
Key advantages:
How to use it for your setup:
What to monitor:
MonetizeMore is the strongest choice when you want to maintain AdSense-level eCPM while solving fill issues. See the results for your ad stack by getting started here.
Playwire offers premium web and game monetization with a transparent revenue share. They have partnerships with major advertisers and can complement your AdSense setup.
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Venatus focuses specifically on gaming and entertainment publishers, making it a good fit for HTML5 and browser-based games.
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AdinPlay has been recognized as one of the top platforms for HTML5 game monetization. They specialize in interstitials, rewarded ads, and site skins.
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| Platform | H5 Webview Support | Main Strength | Ideal Use Case |
|---|---|---|---|
| MonetizeMore | ✅ | Premium demand and smart optimization | Best all-around choice |
| Playwire | ✅ | Transparent, high-end demand | Larger publishers |
| Venatus | ✅ | Gaming audience focus | Entertainment and niche games |
| AdinPlay | ✅ | HTML5 specialization | Rewarded or interstitial setups |
Ask the provider: what proportion of demand is non-Google? If they simply route to AdSense/AdX + take a margin, you may not improve.
Ask for case studies with webview/H5 games in a similar geography (EU, Asia) and what net uplift they achieved?
Ask for a clear fee structure: “what % of revenue you take, what portion of inventory you can guarantee vs pass‐through to me”.
Check if you can continue the existing AdSense stack (since you already have a strong eCPM) and layer the new partner only for the unfilled impressions.
You need a partner who can back-fill your unfilled impressions without drastically diluting your average eCPM.
Ask: what’s their minimum price floor/floor bid across your geos? If they drop floors too low, your average will drop.
Ask: how they integrate in webview context (since you can’t use native SDK mediation) – is it JS wrapper, script injection, header bidding? They must support WebView.
Ask: how they manage “unfilled” inventory – do they fill via low‐quality network or do they leave it unfilled (which is better than low eCPM fill)? You want quality fill, not just “better than zero”.
Verify that the partner supports purely webview/HTML5 ad integration (i.e., JS tags or IFrame) and can detect/handle webview specifics. For example, AdSense H5 Game Ads documentation says webviews are supported (Android only currently) via Ad Placement API. (Google AdSense)
Ask any candidate: what’s the integration path for webview (Android/iOS) – their tag, how to handle focus/visibility changes, pause/resume, avoidance of mobile browser quirks.
Also ask: in webview context, what viewability/visibility measurement they use (since you may lose some of the “browser” measurement vs app SDK). If they can’t guarantee viewable impressions, you’ll get eCPM drop.
Keep your best revenue stream (AdSense) active. The right approach is incremental: add a new layer that takes the unfilled impressions, or new geos where AdSense under‐fills.
Set up A/B test: e.g., 50% traffic goes to “AdSense only”, 50% traffic goes to “AdSense + new partner wrapper”. Compare net revenue, fill, eCPM after 1–2 weeks.
Monitor “session RPM” (revenue per 1000 sessions) and “impression fill” – because you care about both eCPM and fill. A high eCPM with 10% fill may yield worse session RPM than a slightly lower eCPM with 90% fill.
Set up a split-test: keep your existing AdSense stack untouched but allocate a small portion of traffic (say 20-30%) to new partner + existing stack, for 7-14 days. Measure: fill, eCPM, RPM, user retention.
While most “alternatives” just pass Google bids through their platform, MonetizeMore brings incremental demand and smart optimization. They are proven in H5 game monetization and can solve your AdSense fill gaps without sacrificing your eCPMs. They also work directly with gaming publishers to build yield strategies that improve both fill rate and average eCPM, not one at the expense of the other.
Apply to MonetizeMore today and let their team audit your current AdSense setup. In under 72 hours, you’ll know exactly where your fill losses happen and how to recover up to 30% more ad revenue without lowering your eCPM.
With over ten years at the forefront of programmatic advertising, Aleesha Jacob is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.
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