An Ad Optimizer’s Wish List for 2016

An Ad Optimizer’s Wish List for 2016

Bigger things are coming in 2016 to the advertising industry! As Ad Optimizers, if we could wish for a list of new ad optimization strategies and tools for the new year, this would be that list:

1) Uncomplicated header bid solution signup and setup

Take it from Einstein: “Make things as simple as possible, but not simpler.” Header bid solutions technology is new to the ad industry. They’re just starting to gain traction among publishers and could be complicated in the beginning. What may complicate things further is the signup process. Ad Networks have been very stringent in the screening process, requiring a certain volume and quality of traffic before deeming a publisher eligible. This varies per ad network.

The setup is also unique per ad network. Some networks simply ask for the ad server access, then jump in and complete the entire setup. However, other ad networks require publishers to implement it themselves.

Hence we wish for a header bid solution that doesn’t take too much time and effort just to see results. The more header bid ad networks we add competing in the stack, the better the numbers revenues we should earn.. It’s a win-win.

Here at MonetizeMore, we’re championing a hassle-free header bid strategy setup and management. If you want to register for the beta, click here.

Related Read: The 6 Best Header Bidding Networks of 2015

2) Ad Optimization support group with free webinars and forums

Everybody desires a sense of belonging plus the feeling of having help to reach whenever needed. There are chat groups on Slack, online forums, etc. So, we wish to gain access to these channels to network with people in the ad industry and to advance our skills

3) A complete suite of Ad Optimization tools

Imagine having access to every cutting edge ad optimization tool not yet available on the market – tools that make our jobs easier, faster and error-proof. Bliss!

Watch out for our PubGuru offering – a pioneer in ad optimization automation! Contact us here if interested.

4) Self – service platform

Wouldn’t it be nice to be able to bypass ad representatives every time you need something done? Take, for example, setting up passback tags. When constantly tweaking strategies, we’d prefer to have full control over technology. It saves both the ad network and the publisher time when implementing changes.

5) Exceptional ad network partners

We don’t operate in a perfect world but we wish we could partner with ad networks who are more perfect: high CPM performance, good fill rates or coverage, ad representatives who are easy to work with, access to reports or performance data, timely payments, prompt service, a user friendly interface, and high-quality ads.

So how and when can we make these wishes come true? MonetizeMore is your genie! The company is working rigorously to strengthen adtech and will be launching new tools very soon.  Take note:  MonetizeMore will offer these new tools exclusively to only a limited amount of publishers. Offerings range from ad ops automation to the newest, MonetizeMore Demand – a unified header bid solution.

What every ad optimizer could only wish for will soon be available right here at MonetizeMore. For real?  Be careful what you wish for, you just might get it!

Get started on your ad optimization journey this 2016. Sign up for Ad Exchange, or become our premium publisher.

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Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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