AdSense Stops Banning For Adult Content! Find Out Why…

AdSense Stops Banning For Adult Content! Find Out Why…

Publishers often struggle to understand Google’s policies and get confused when using multiple Google ad products. For this reason, Google has started to simplify its policies with an update to its content policies.

Changes to Google Publisher Restrictions

When you monetize content that falls under the category of Google Publisher Restrictions, it will no longer result in a policy violation. Instead, Google AdSense will restrict ads on that type of content automatically based on user and advertiser preferences.

You can choose to monetize content that falls under Google Publisher Restrictions. However, the number of ads shown varies depending on advertisers bidding on your inventory. In most cases, you will run fewer ads on restricted content vs. non-restricted content.

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Content included within Google Publisher Restrictions

Sexual Content, Shocking Content, Explosives, Guns, Gun Parts & Related Products, Other Weapons, Tobacco, Recreational Drugs, Alcohol Sales and Misuse, Online Gambling, Prescription Drugs, and Unapproved Pharmaceuticals and Supplements.

Google Publisher Policies

Content that falls under the category of Google Publisher Policies remains not to be monetized via Google ads. If you attempt to monetize content from this category, it could result in an account ban.

Content included within Google Publisher Policies

Illegal Content, Child Sexual Abuse Material & Pedophilia, Sexually Explicit Content, Adult Themes in Family Content, Intellectual Property Abuse, Endangered or Threatened Species, Dangerous or Derogatory Content, Enabling Dishonest Behavior, Misrepresentative Content, Malicious or Unwanted Software, and Mail Order Brides​.

What publishers should do

Publishers should regularly check the AdSense help center to stay up to date with policies and avoid any issues. The update will take full effect during September 2019 where policies and restrictions will be updated. Be sure to check that your content is compliant.


Not sure whether your site is 100% AdSense compliant or if your account is at risk of getting banned? Try out our newest Invalid Traffic Blocking solution Traffic Cop. We can help you navigate Google’s policies and reduce those nasty revenue clawbacks. Sign up for a Premium account at MonetizeMore today!

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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  1. Philip

    Hi, thnx for the info. I have tried recently to find an answer to my question; I plan to write blog about mine experience as a bisex male escort. There would not be explicit sexual/porn content. However I would write about some ”hot experiences”, do you think they would allow it?Thnx for the blog, best regards. Philip

    • MonetizeMore

      That would fall under the adult content guidelines and Google would restrict ad serving to appropriate users and advertisers, but there is no reason it wouldn’t be allowed as long as the site was approved and followed all other AdSense program policies.

  2. Des Parrot

    I have a question that you can never seem to find a definitive answer for.
    or find anybody that knows what they are talking about.

    Can you send traffic from a sexually explicit adult site to a non-adult site with Adsense on it ?
    Or is that in violation of Adsense policy?

    • MonetizeMore

      We’re not aware of any specific policy that prevents the traffic source of a page being an adult website. It’s only critical where the AdSense ads are actually placed. We haven’t heard of any instance of AdSense revenue not being paid on the basis of traffic source either.

      • Des Parrot

        Ok thank you. Very much appreciated.
        It is good to finally have a concise answer on this from someone.

  3. Vishal Suman

    I have a website where I got Policy Violation from AdSense is that “Sexual Content” But I have no such content on my Whole website except for some words such as L u s t, S e x, N u d e… I have seen many websites that are using these words like news websites, health websites, etc and those websites are also monetized through Adsense.

    My problem is that “Whenever I got this Policy Violation, I simply go and just Fix it and in the next few hours I get Email from Google Adsense that ‘There is no such violation found in your website’.

    So I want to ask a question from an expert “This is a common problem faced by everyone? Is this problem also faced by Big News, health websites”

    • MonetizeMore

      The bigger organisations have other options available to them to get round this, for smaller publishers we’d recommend implementing key values and blocking ads from pages that seem to generate violations.


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