We’ve all read the generic Google AdSense optimization articles. They claim you can double or triple your eCPM’s (aka. RPM’s or revenue per thousand impressions) if you follow their special tricks. Problem is, these “special tricks” are basic changes that are more relevant to people with tiny blogs. AdSense optimization is a different beast depending on the type of site and how large it is. Things are a lot different when you’re looking at an online classified with millions of unique users per month rather than a few thousand. These dramatic RPM increases are a lot harder to come by and if actualized, result in increases of millions rather than dollars. This article will focus on how to optimize Google AdSense on a high traffic online classified site.
Below is a step-by-step process of how to maximize your AdSense revenues on your free classified:
- Implement DoubleClick for Publishers
We’ll start off with the first and most fundamental step. Serve Google AdSense with DoubleClick for Publishers (DFP). If you decide to go for DoubleClick for Publishers Small Business (DFP SB), you can use it for free. You can use DFP SB if you have less than 90 MM non-AdSense impressions. If this is the case for you, you’re golden. DFP SB doesn’t have all the fancy features as DFP Premium, but it works as a great ad serving solution that continues to improve. You can’t really go wrong when you invest in Google technology.
After implementing DFP for our clients, we have seen immediate increases in AdSense RPM’s. DFP simply serves AdSense in a much more optimal fashion. This alone makes it worth implementing DFP. DFP also allows publishers to splice in direct sales ads and other ad networks. You’ll have many more features available to you to optimize AdSense further and easier. Bottom line, DFP allows you to complete the next five steps of AdSense optimization for online classifieds.
You’re thinking, “DFP may be free for me but it’s going to cost time and programmer resources to implement it.” True! However, there are simple options to implement DFP. If you decide to not segregate your ad inventory and start with a run of network setup, you could implement DFP in hours. We recommend this from the start and then phasing into a more sophisticated setup as you gain RPM traction. Therefore, you don’t commit to many resources off the top and you can invest more once you see the results.
To learn more about how Monetize More can boost your AdSense RPM’s by implementing DFP, click here.
For step 2 click here: Find the Optimal Text Ad Creative Combination