Ad Network Review: ConvertMedia

Ad Network Review: ConvertMedia

Video advertising should now be an integral part of every publisher’s monetization strategy. According to the recent YuMe.com research, 93% of publishers in 2014 reported that video CPMs are highest on-site along with other interactive units.

Related Read: 5 Tips for More Viewable Video Ads

2014 video advertising statistics

As this ad format is booming and a number of ad networks are offering it, it is highly recommended that you choose the most reliable ones. But how do we define ‘reliable’ in this context? Here are some tips:

  • Pays on time
  • Does not cause an increase in page load times (if ever it does, which is normal for videos, must be at least within acceptable limits)
  • Quality ads are served
  • Responsive representatives
  • Non-intrusive ad format

Programmatic Video statistics

Let’s take a closer look at one of the ad networks we believe to be reliable: Convert Media.

Headquartered in New York, with Research & Development based in Tel Aviv, Convert Media offers a wide range of video ad formats which allows publishers to choose the most suitable ones for their site.

Things we love about Convert Media:

  1. Flat CPM deal at 100% fill
  2. Can monetize both desktop and mobile traffic
  3. Programmatic monetization platform
  4. Google DFP-compatible
  5. High CPM offers
  6. Responsive representatives
  7. Can target standard ad sizes

Limitations that publishers should watch out for:

  1. Their tags are not compatible with Safari browser for desktop, so publishers are advised to exclude it from targeting
  2. US traffic only
  3. Frequency capping is part of the game
  4. For now, reporting is being done via automated email daily.
  5. The implementation may vary per ad format
  6. Avoid running multiple units per page. Pay close attention to how it impacts your site speed.
  7. Monitor discrepancies in the report. The representatives are always willing to resolve it.

The Threat of Fraudulent Activity

Another threat to video advertising is FRAUD. Criminals follow where the money is. Protect your site by investing in a fraud traffic suppression tool. We recommend Cloudflare or Forensiq.

Related Read: How to Prevent Fraudulent Traffic to your Website?

Threats to the Video CPM

If you want to monetize your video ad inventory with the right ad network partners, sign-up free to MonetizeMore. We also offer free access to Doubleclick Ad Exchange for publishers of all sizes.


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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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