This post was most recently updated on July 15th, 2025
If you’re a publisher using Google Ad Manager (GAM) with ADX access, you may be wondering:
What’s the real difference between Offerwall and Rewarded Ads?
Here’s the breakdown:
Quick Comparison
| Feature | Offerwall (AdSense) | Rewarded Ads (ADX / GAM) |
|---|---|---|
| Integration | AdSense UI or code snippet | googletag.enums.OutOfPageFormat.REWARDED |
| Ad Type | Offer-based (video, survey, app install, etc.) | Full-screen video ads |
| Placement | In-content, interstitial-like modal | Out-of-page (triggered via GAM) |
| Payout Model | CPC/CPA | CPV/CPM |
| Customization | Limited UI customization | Fully customizable through GAM |
| User Experience | User opts in to complete offers | User unlocks access after watching ad |
| Best For | Content hubs, casual engagement monetization | Gated content, premium content unlocks |
Understanding the Formats
Offerwall Ads
An Offerwall is a monetization unit that displays a menu of ad “offers” like watching a video, downloading an app, or completing a survey. It’s designed for user-initiated engagement, generally delivered through AdSense, and best suited for:
- High-traffic, low-conversion content
- Non-intrusive monetization
- Publishers without ADX access.
Rewarded Ads
Rewarded Ads are out-of-page, full-screen video units, served via ADX in GAM. You can trigger them based on pageview count, user activity, or behavioral targeting. Ideal for:
- Gated tools/calculators
- Higher engagement monetization
- Publishers with ADX + MCM partnerships.
Real-World Results: MonetizeMore Drives 106% Revenue Lift With Offerwall Ads
MonetizeMore implemented Offerwall ads on OnPoint Global websites, resulting in transformative revenue growth, even during periods of declining traffic.
🔹 Site 1: HomeOnlineTips
+106% revenue growth after Offerwall implementation
| Metric | Before Offerwall | After Offerwall | % Change |
|---|---|---|---|
| Revenue | $2,510.41 | $5,160.44 | +106% |
| Pageviews | 32,958 | 51,880 | +57% |
| Ad RPM | $22.19 | $29.70 | +34% |
| Page RPM | $75.17 | $99.46 | +32% |
| Session RPM | $105.28 | $136.88 | +30% |
| Impressions | 113,082 | 173,743 | +54% |
💡 Traffic increased by 57%, but revenue more than doubled, proving Offerwall’s efficiency at monetizing incremental engagement.
🔹 Site 2: FinanceEasyTips
+25% revenue growth with 30% decline in traffic
| Metric | Before Offerwall | After Offerwall | % Change |
|---|---|---|---|
| Revenue | $695.01 | $872.07 | +25% |
| Pageviews | 14,182 | 9,983 | -30% |
| Ad RPM | $17.06 | $17.61 | +3% |
| Page RPM | $49.07 | $67.32 | +37% |
| Session RPM | $71.37 | $99.21 | +39% |
| Ads Per Page | 2.87 | 3.82 | +33% |
💡 Even with fewer users, RPMs surged 37–39%, proving Offerwall’s ability to extract more value per session.
🚀 Why Offerwall Works
- Traffic-Agnostic: Delivers revenue gains even with declining traffic.
- High CPM: Averaged $297.50—ranking just below interstitials.
- User Experience Aware: Triggered after 2 pageviews to balance monetization with retention.
- Scalable: Works for both high-volume and volatile traffic sites.
Offerwall vs. Rewarded Ads: Revenue Strategy Comparison
| Scenario | Recommended Format | Why? |
|---|---|---|
| High traffic, low ARPU | Offerwall | Easy to integrate, scale across articles |
| Gated content/tools | Rewarded Ads | Monetizes high intent with high CPMs |
| Traffic fluctuations | Offerwall | Stabilizes revenue with consistent RPMs |
| Logged-in users/engagement | Rewarded Ads | Reward engagement with a premium unlock |
| MCM + ADX access | Rewarded Ads | Fully customizable with a higher ceiling |
Introducing Enhanced PG Offerwall with Advanced Controls
MonetizeMore empowers publishers with unprecedented precision in offerwall delivery
We’re thrilled to announce a major upgrade to our PG Offerwall: Enhanced PG Offerwall with Advanced Configuration Options. This release transforms how publishers control offerwall visibility, enabling smarter user experiences, higher engagement, and maximized revenue by putting granular display rules directly in your hands.
What’s New: Precision Control, Powered by Data
The Enhanced PG Offerwall goes beyond fundamental triggers, letting you define exactly when, where, and how often the offerwall appears, based on real-time user behavior and page context. Key features include:
- Behavior-Driven Frequency SettingsMove beyond “once per session.” Set custom thresholds for user engagement:
thresholdPageview: Trigger after X pageviews (default: 3).thresholdDuration: Trigger after X minutes of active browsing (default: 30 min). Tailor these to match your site’s user journey.
- URL-Level Targeting (Granular Placement)Show or hide the offerwall on specific pages using:
allowUrlList: Only display on explicitly listed URLs.blockUrlList: Exclude the offerwall from listed URLs.→ Pro Tip: Use only one list type.allowUrlListtakes priority if both are set.
- Seamless Integration EcosystemFull support for UPR (Unified Pricing Rules) and Rebid ensures the Enhanced Offerwall works harmoniously within your existing monetization stack, enabling smarter decision logic.
Solving the Inflexibility Problem
Traditional offerwalls often felt rigid, triggering once per session regardless of user interest or page relevance. This led to missed revenue opportunities or disruptive experiences.
The Enhanced PG Offerwall fixes this:
- Prevent Over-Exposure: Avoid showing the offerwall too early or too often.
- Contextual Relevance: Display it only on high-intent pages (e.g., article ends, registration prompts).
- Optimized Timing: Engage users when they’re most likely to convert, after they have experienced meaningful engagement.
Built For
- Ad Ops Teams: Configure rules without engineering overhead.
- Publishers: Boost RPMs while protecting UX.
- Product & Engineering Teams: Easily integrate via simple, documented parameters.
Key Benefits
- Boosted Monetization: Show the offerwall at optimal moments for higher conversion.
- Enhanced User Experience: Eliminate intrusive repetition; respect user browsing patterns.
- Granular Control: Target or exclude pages dynamically (e.g., block sensitive content).
- Future-Proof Integration: Leverage UPR/Rebid for unified auction logic.
- Simple Implementation: Add allow/block lists without complex coding.
Ready to transform your offerwall strategy?
The Enhanced PG Offerwall is available now to all MonetizeMore publishers. Log in to your dashboard to configure your settings or contact our team for a personalized optimization plan!
Built For You: Take Control of Your Monetization Strategy
The Enhanced PG Offerwall is designed to put you in the driver’s seat, giving you the tools to maximize revenue while maintaining a seamless user experience.
- Content Publishers: Fine-tune offerwall placement to match user engagement patterns, show it after readers have consumed multiple articles or spent significant time on-site, increasing the likelihood of conversion.
- Gaming & App Developers: Trigger the offerwall at strategic moments (e.g., after level completion or during rewards claims) to boost in-app revenue without disrupting gameplay.
- E-commerce & Lead Gen Sites: Exclude high-intent pages (checkout, sign-up flows) to prevent distractions, or allow it on exit-intent pages to capture last-minute revenue.
- AdOps-Savvy Publishers: Adjust frequency and targeting without relying on developers, set rules directly in the dashboard for quick optimizations.
- High-Traffic Sites: Manage large URL allow/block lists efficiently to ensure smooth performance without bloating page load times.
With these enhancements, you can reduce user fatigue, increase offerwall CTR, and unlock higher earnings, all while keeping complete control over placement and pacing.
Rewarded Ads Revenue Potential
Top GAM publishers report Rewarded Ads CPMs ranging from $250 to $400+, especially when:
- Gated behind high-intent tools (e.g., calculators, reports)
- Triggered after behavioral logic (e.g., scroll depth, exit intent)
- Paired with first-party data or logged-in environments
🔑 MonetizeMore’s clients often prioritize Rewarded Ads just below Interstitials in their stack due to CPM performance.
MonetizeMore Makes It Easy to Scale
MonetizeMore offers full-stack support for:
- ADX-powered Rewarded Ads with targeting control
- Offerwall deployment customized to your funnel
- Trigger testing for optimal RPMs without harming UX
- Revenue diagnostics to balance fill, engagement, and CPM.
Ready to Scale?
Whether you’re looking to maximize high-intent users, stabilize earnings, or introduce new monetization formats…
👉 MonetizeMore’s Offerwall integration can help you scale, without compromising user experience.
🚀 Sign up with MonetizeMore today »
Join the world’s top publishers using Offerwall, Rewarded Ads, and full-stack GAM optimization.
With over ten years at the forefront of programmatic advertising, Aleesha Jacob is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.