On 24 August, Google released a new and improved way for publishers to view their video content consumption through Google Ad Manager 360.
Content Explorer Beta is a tool available to Google Ad Manager 360 video publishers that use content ingestion and first-party audience segments. If you are a GAM 360 publisher and want access to this feature, contact your account manager or reach out to MonetizeMore.
Source: https://support.google.com/admanager/answer/179039?hl=en
The Content Explorer provides publishers with a visual demonstration of video content viewed by users. Information is grouped according to relevant data such as metadata and content bundles. With this tool, publishers can explore their data and present it to advertisers to reach targeted audiences easier.
Publishers can gain quick data insights on top video content. With the Content Explorer, it’s easy to see the top performing video content, devices most frequently used by users, the connection between content types and audience segments, or simply discover inventory left to sell.
You can see a demonstration of video content insights available here: https://support.google.com/admanager/answer/9794567.
How to access the Content Explorer
Accessing the Content Explorer is very easy:
Go to Google Ad Manager > Video > Content Explorer
For more information on how to use the Content Explorer in Google Ad Manager 360 see this support article: https://support.google.com/admanager/answer/9794386?hl=en&ref_topic=9787633
Additional features
Google also announced additional features for the Content Explorer that will be released in the coming months. These features include content-level graphs and insights which will help publishers understand aggregated sets of data such as content associated with key-values. Also, publishers will be able to see their content broken down according to Google audience demographic data.
Conclusion
Are you ready to make the jump to Google Ad Manager 360, but you’re not sure whether it’s a good fit or not? We’re here to guide you through the process! Here at MonetizeMore, we’re experienced in both GAM Small Business and GAM 360. Contact our support team here for more information.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.