This post was most recently updated on July 25th, 2023
Before we get to the app monetization part here, let’s talk about Google Ad Manager (GAM) for a while.
In this blog post, we will discuss Google Ad Manager, how it works & what you can do to monetize your app and get that ad revenue consistently coming in the bank with Google Ad Manager.
What is Google Ad Manager (GAM)?
GAM is a platform that helps you manage your ad business and grow your revenue in any industry (display, video, gaming, and app).
Now you have an overview of what it is, we’ll be focusing on App and how to monetize it in GAM.
Before you can display ads or monetize them, you’ll need a Google Ad Manager account. Once it has been created, this is where you can start learning how to set it up and implement it.
Google Ad Manager can help publishers monetize their mobile apps through in-app advertising.
Whether you’re interested in direct ads, indirect ads, or in-house ads, Google Ad Manager gives you the controls to deliver the appropriate ads to the right audience at the right time.
It also uses Google Mobile Ads SDK which helps app developers gain insights about their users, maximize ad revenue and its default integration is to collect data such as device information.
Speaking of devices, it can also support both Android and iOS platforms as well as support for leading game engines such as Unity and Cocos2d-x.
Related Read: https://www.monetizemore.com/blog/what-is-google-ad-manager-gam/
How Google Ad Manager Works
To manage all of their advertising, most publishers use one Ad Manager network. Ad Manager lets you manage your advertising campaigns, create ads, and manage your advertising inventory.
- Specify your ad space or ad units. It is the location in your app or site where you want the ads to be seen. Google Ad Manager generates a tag/code for all ad units.
- Once the tag is added, when a user visits your site or app, the ad tag generates a request for an ad from Ad Manager.
- Create campaigns & line items (when the advertiser buys your ad space)
- Ads will be served to an ad unit that references or “targets” the campaign. At the time of a request, Google Ad Manager selects the most appropriate ad.
With personalized reports, Google Ad Manager shows you which ads are served to the specified inventory, how much ad revenue you will get to earn, and weekly metrics.
What is In-app Advertising?
It is a popular monetization strategy for app developers, in which app developers get paid to serve ads on their app.
The mobile app ads are served through a mobile app advertising network, which connects advertisers and developers.
Here are some of the ads that you can run on your app so you can start monetizing it:
- Display Ads
⭐️ Native ads – Content Ads and App Install ads
⭐️ Creative Sizes – Adaptive Banners, Smart Banners, Standard Banners, Interstitials, Studio creatives, Custom creatives
⭐️ Creative templates and the option to customize them
- SDK mediation – Mediation increases your mobile app revenue by calling a series of third-party ad networks to fill an ad request, ordered by expected yield.
- Fallback ads – maximizes the likelihood of filling an impression opportunity.
- Access to millions of advertisers in real-time through Google’s demand with dynamic allocation
You can get yourself signed up in Google Ad Manager now.
Ad Manager is used by publishers to facilitate direct sales & deals with various platforms
Digital advertising businesses are managed by publishers using Google Ad Manager in two ways: directly managed sales (like sales to advertisers directly) or programmatic sales, depending on the business model.
Rather than selling through an agency, news publishers largely rely on their own teams to manage ad revenue.
This includes publishers’ direct sales to advertisers & programmatic agencies.
For instance, blog publishers sell ad space directly to advertisers, who need specific ad unit placements on their sites, like header bidding.
Other partners such as ad networks, ad exchanges, header bidding providers, and ad networks also negotiate deals with publisher sales teams.
If you are a publisher selling ad space through direct sales or programmatic platforms, use our help in Google Ad Manager to deliver ads without hassle on your site.
When ads are traded this way, you as a publisher can keep over 99% of the ad revenue.
Programmatic Ad Sales
By enabling Programmatic Ad Sales you get to sell more ad inventory than before to advertisers around the world. Many of these advertisers wouldn’t have access to this technology.
By selling ad inventory programmatically with Google Ad Manager, you unlock access to powerful tools that will allow you to manage all ads appearing on your site.
Among other preferences, publishers can specify the minimum bids for their ad space, control & influence the brands that may advertise, & specify the types of ads they want to display.
Google Ad Manager finds an advertiser that matches a publisher’s needs and offers the highest-paying ad.
Publishers can keep a majority of their revenue when advertisements are shown programmatically through Google Ad Manager.
Conclusion
Once you get yourself familiarized with Google Ad Manager, Sky is the limit!
You’ll see that there are a lot of opportunities to maximize your revenue in GAM.
So what are you waiting for?
With over seven years at the forefront of programmatic advertising, Aleesha is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.