This post was most recently updated on July 12th, 2019
Google announced a new video ad format called the Outstream video ad that will be utilized by a group of publishers outside of YouTube. In this weeks video, we take a closer look at this new ad unit. Find out more by watching the video below.
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Video transcription
Recently Google launched the Outstream video ad format for mobile web, apps, and websites other than YouTube.
The ad unit does not need a YouTube video to display in-stream video ads.
With these Outstream ads, publishers can monetize with video.
For mobile web, the ad unit is placed in banners and for apps in banners, interstitials, and in-feed.
Only websites and apps from Google video partners are allowed to display the ad unit.
The ad unit is sold on a viewable CPM basis.
As the user scrolls down a page and the Outstream video ads come into view, it automatically plays without sound.
Once tapped on the Outstream ad, the sound will turn on, and the video will restart.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.