This post was most recently updated on September 15th, 2021
AppNexus recently sold their business to AT&T for well over $1 billion. AT&T acquired the company as part of their big vision for the advertising industry. Find out all the details and how AT&T aims to continue to build on AppNexus’ foundation and more in this weeks ad tech video!
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Video transcription
On Monday, June 25th, 2018 AT&T announced that they would acquire AppNexus.
The acquisition is focused around AT&T’s Brian Lesser, their CEO of Advertising & Analytics.
Analysts estimate the deal cost AT&T around $1.6 billion, where AppNexus was floating a $2 billion valuation from previous funding rounds.
AppNexus’ ad technology can unite AT&T TV and video content with real-time analytics.
Apart from state of the art technology, AppNexus also has access to a scale of infrastructure and diverse talent.
AT&T will keep building and improving on AppNexus’ foundation while integrating it with their data and system capabilities.
AT&T is not the only one to benefit from the deal.
AppNexus CEO, Brian O’Kelley says that combining AT&T with AppNexus will propel advertising experiences and benefit advertisers.
AT&T will also gain access to premier clients through the AppNexus deal such as Microsoft and News Corp.
AT&T hopes that through the AppNexus exchange other broadcast networks will join in and sell inventory on behalf of publishers.
Exciting times lie ahead for AppNexus and its customers with AT&T’s grand vision for the world of advertising.
Source: https://adexchanger.com/tv-2/att-will-acquire-appnexus/
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Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.