This post was most recently updated on July 25th, 2023
Publishers often struggle to understand Google’s policies and get confused when using multiple Google ad products. For this reason, Google has started to simplify its policies with an update to its content policies.
Changes to Google Publisher Restrictions
When you monetize content that falls under the category of Google Publisher Restrictions, it will no longer result in a policy violation. Instead, Google AdSense will restrict ads on that type of content automatically based on user and advertiser preferences.
You can choose to monetize content that falls under Google Publisher Restrictions. However, the number of ads shown varies depending on advertisers bidding on your inventory. In most cases, you will run fewer ads on restricted content vs. non-restricted content.
Content included within Google Publisher Restrictions
Sexual Content, Shocking Content, Explosives, Guns, Gun Parts & Related Products, Other Weapons, Tobacco, Recreational Drugs, Alcohol Sales and Misuse, Online Gambling, Prescription Drugs, and Unapproved Pharmaceuticals and Supplements.
Google Publisher Policies
Content that falls under the category of Google Publisher Policies remains not to be monetized via Google ads. If you attempt to monetize content from this category, it could result in an account ban.
Content included within Google Publisher Policies
Illegal Content, Child Sexual Abuse Material & Pedophilia, Sexually Explicit Content, Adult Themes in Family Content, Intellectual Property Abuse, Endangered or Threatened Species, Dangerous or Derogatory Content, Enabling Dishonest Behavior, Misrepresentative Content, Malicious or Unwanted Software, and Mail Order Brides.
What publishers should do
Publishers should regularly check the AdSense help center to stay up to date with policies and avoid any issues. The update will take full effect during September 2019 where policies and restrictions will be updated. Be sure to check that your content is compliant.
Conclusion
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With over seven years at the forefront of programmatic advertising, Aleesha is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.