Ad Network Review: Push.House

This post was most recently updated on April 4th, 2025

Push.House has established itself as a solid advertising network since its inception in 2018. This review explores what makes Push.House stand out, particularly for affiliates from all kinds of verticals.

What is Push.House?

Push.House is an advertising network that specializes in delivering high-converting traffic across 185+ GEOs with an active user base exceeding 700 million. The network offers multiple ad formats including Web Push, In-Page Push, and On-Click advertisements.

Their success stems from their own monetization platform, Partners.House, which collaborates with websites and direct publishers to distribute push subscription ads. As early pioneers in push notification advertising, they’ve built a solid reputation and substantial subscriber base over the past five years.

Key Features and Offerings

Impressive Network Volume

Push.House boasts an impressive 525 million active subscribers, generating 14 billion daily impressions. This translates to over 415 million daily mobile clicks and approximately 9 million desktop clicks, reaching audiences in 180 countries worldwide.

User-Friendly Self-Service Platform

Advertisers enjoy complete control over their campaigns through an intuitive self-service interface. This allows for quick adjustments and optimizations without depending on account managers or facing long wait times.

Effective Retargeting Capabilities

The platform makes retargeting straightforward, allowing marketers to re-engage audiences who have previously shown interest. This feature, accessible from the Audiences page, helps increase ROI while reducing ad expenses.

Audience Creation Tool

Push.House simplifies campaign setup with their audience building option. Advertisers can easily create whitelists or blacklists and integrate them into campaigns with a single click, eliminating tedious copy-pasting across multiple campaigns.

Spy.house Analytics

One standout feature is Spy.house, a free comprehensive analytics tool providing real-time insights from over six million creatives across 25 advertising networks. This helps advertisers:

• Track current advertising trends
• Examine competitor strategies
• Identify effective landing page and promotion combinations

Getting Started with Push.House

Registration Process

Getting started with Push.House is straightforward:

1. Visit the website and click “Sign Up”
2. Fill out the registration form
3. Verify your email address via the sent link

Dashboard Overview

The dashboard provides a comprehensive overview of campaign performance, displaying metrics like impressions, clicks, CTR, and ad spend. It also features “Top 10 Active” and “Top 10 Perspective” lists, highlighting competitive and untapped markets respectively.

Network Volume Insights

The Network Volume page offers detailed statistics on yesterday’s click performance across different ad formats. It provides minimum, average, and highest bids for each country per device, serving as a valuable reference for setting competitive bids.

Detailed Statistics

The Statistics page allows for comprehensive data analysis with customizable sorting options including months, days, hours, ad formats, countries, platforms, browsers, and more.

Tracking Integration

Push.House supports server-to-server tracking with most tracking systems. Simply select your tracker, grab the provided postback link, and implement it into your system. A testing feature helps confirm that conversion tracking is working correctly.

eCPM and RPM Rates

One important consideration for affiliates is the earning potential with Push.House. While exact figures vary by niche, GEO, and targeting:

eCPM (Effective Cost Per Mille) Rates

• Premium GEOs (US, UK, Canada, Australia): $1.50-$5.00
• European countries: $0.80-$2.50
• Tier 2 countries: $0.40-$1.20
• Emerging markets: $0.20-$0.80

These rates make Push.House competitive, especially for gambling and betting verticals where conversion values tend to be higher.

RPM (Revenue Per Mille) Potential

• For affiliate marketers, RPM rates with properly optimized campaigns typically range from:
  • Gaming RPM offers: $3.00-$8.00
  • Dating: $2.50-$6.50
  • Finance: $2.00-$7.00
  • Nutra/Health: $1.50-$4.50

The platform’s extensive targeting options and retargeting capabilities play a significant role in achieving these higher RPM rates, with many affiliates reporting breakeven or profitable campaigns within the first week of optimization.

Campaign Creation

Setup Process

Creating a campaign involves:

1. Naming your campaign and selecting an appropriate category (Dating, Finance, Nutra, etc.)
2. Choosing your ad format (Push Notification or In-Page Push)
3. Setting your target URL with tracking macros
4. Selecting traffic sources (direct publishers or feeds)
5. Choosing target countries and setting bids based on recommendations
6. Configuring additional targeting parameters (city, device type, browser, etc.)
7. Setting campaign budget (minimum $10/day)

Ad Creation

The ad creation process offers several customization options:

• Badge selection (Attention, Bell, Badge, Chatting)
• Age targeting capabilities
• Custom button text (up to 10 characters)
• Title and description fields
• Two images to enhance visual appeal

After submission, ads typically undergo moderation within 20 minutes to a few hours.

Payment Options

Push.House offers a flexible range of payment options to accommodate advertisers from various regions and with different preferences. Let’s take a deeper look at the payment methods available and how they work within the platform:

Available Payment Methods

Credit Cards

• Supported cards: Visa, Mastercard, and American Express
• Processing time: Instant funding
• Minimum deposit: $50
• Maximum deposit: Up to $5,000 per transaction
• Fees: Standard processing fee of 2.5-3% depending on the card type.

Cryptocurrencies

• Bitcoin (BTC): Ideal for advertisers seeking anonymity and lower transaction fees
• USDT (Tether): Stable cryptocurrency that maintains a value equal to USD
• Processing time: Typically 10-30 minutes depending on network congestion
• Minimum deposit: $50 equivalent
• Fees: Network transaction fees only, no additional charges from Push.House.

E-Wallets

• PayPal: Popular for its ease of use and buyer protection
• WebMoney: Preferred by many advertisers from Eastern European countries
• Paxum: Specialized payment solution for the affiliate marketing industry
• Capitalist: Additional e-wallet option with competitive fees
• Processing time: Instant to 24 hours depending on the service
• Minimum deposit: $50
• Maximum deposit: Varies by payment method.

Pros

• They have access to the world’s top advertisers which means they can provide higher fill rates and CPM rates.
• They cater to more than 30 content verticals for publishers.
• They serve as a one-stop-shop on most ad types since they can handle various platforms – display, videos, mobile and native ads.
• Since they run a consultative approach, talking to the ad rep is always of help.

Conclusion

Push.House stands out as a pioneer in push notification advertising with a proven track record of delivering high-quality, converting traffic. Their extensive feature set, user-friendly interface, and competitive rates make them an excellent choice for affiliate marketers looking to expand their promotional channels.

Whether you’re new to push advertising or looking to scale existing campaigns, Push.House offers the tools, traffic volume, and support needed to optimize your marketing efforts and improve your ROI.