This post was most recently updated on September 19th, 2019
As we’ve discussed before, advanced monetization strategies are worthless without a healthy source of search traffic. It’s very common practice to use an SEO plugin to improve the reputation of your site compared to others in the same category. These plugins quantify the entire user experience on the site as it relates to search traffic. Most people still use search engines to get information, after all, so being optimized will improve your site’s search traffic.
These browser plugins can be incredibly handy. In fact, you’re probably already using one. If so, is your plugin still relevant? Or has it been made irrelevant by Google’s constantly-changing SEO algorithms? For example, a browser plugin that ensures that you have keyword meta tags on every page may have been fine a few years ago, but today, it’s not relevant; Google doesn’t use keyword meta tags anymore.
If the plugin you are using is obsolete it will impact your ranking.
The single best way to ensure that your SEO browser plugin isn’t obsolete is to see when you last received an update. You can find this information on the browser plugin’s main website (usually accessible in your browser’s preferences window).
Type of SEO plugins to consider
If you aren’t using an SEO plugin, consider trying one. It’ll give you a quick and easy way to keep tabs on your site’s SEO, which will directly affect your ability to monetize your website.
Here are a few different types of SEO plugins:
- All in one plugin. These plugins do a bit of everything. From a unified user interface, you can manage your entire SEO strategy. While this is the most comprehensive plugin, it can be a bit intimidating to first-timers.
- Indexation plugins. These plugins let you know how your site is structured, which is incredibly useful information to know when considering how Google indexes your site. If a page is orphaned on your website, you need to know.
- Internal link plugins. These plugins help find related links on your website for you to link to, which helps your ranking with Google.
- Social media sharing plugins. These plugins help you quickly share new material on social media sites. If a piece takes hold on Twitter or Facebook, people will share it with their friends. These inbound links will increase your ranking with Google.
Why SEO?
A lot of our posts have been focusing on increasing your CPMs with ad networks like Ad Exchange. While increasing your CPM is an incredibly important aspect of any monetization strategy, it all starts with traffic.
You can fiddle with ad networks and increase your CPMs all you want, but if your traffic is stagnant, you’re dead in the water.
And it’s not a zero-sum game. You can focus on your CPMs while focusing on your search engine traffic. Everyone can improve his or her SEO rankings — what are you doing to improve?
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.