There has been some confusion regarding line item forecasting and future sell-through reports. In this article, we’ll show you the difference between each. Let’s dive right in!
Line item forecasting
A line item forecast will appear when clicking on “Check inventory” when creating or viewing a line item. The forecast given means the specific line item you are working on. This enables publishers to gain a better understanding of the potential ad impressions they can receive and improve targeting.
Additional specifications include:
-You can get fresh booked line item data on a per-minute basis
-The number of creatives within the line items has an effect on the forecast
-You can receive forecast data for up to 2 years
-Special ad units are excluded from forecasts
Future sell-through report
A future sell-through report looks at all your available ad inventory connected to Google Ad Manager. It gives an overview and enables you to make better decisions regarding selling more ad space and booking additional deals with advertisers.
Additional specifications include:
-You can get fresh booked line item data on a daily basis
-The number of creatives does not affect the report
-You can receive forecast data for 90 days (daily granular data) and 1 year (monthly granular data)
-Special ad units are included within projections
Conclusion
Understanding forecasting and how much inventory you actually have available to sell to advertisers will go a long way in helping you maximize your ad revenue. Want to finally jump past all the hurdles of success and understand the ins and outs of Google Ad Manager?
With PubGuru University you can do that and more! We’ve created a step by step over-the-shoulder video course where we teach you the same ad optimization techniques we use to optimize ad revenue for our publisher partners.
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