Your Top Unit is Positioned Too High On Page. Here’s How To Fix It.

Not all ads placed on top of the page could mean they’re always viewable.

  • A display ad is counted as viewable when at least 50% of its area is visible on the screen for at least 1 second.
  • A video ad is counted as viewable when at least 50% of its area is visible on the screen while the video is playing for at least 2 seconds.

Tips

Step 1: Choose a spot that fits the website design and attracts your user’s attention.

Step 2: Per Google’s policy, avoid site layouts in which the ads push content below the fold

website with ads layout image

Step 3: A/B test to compare different ad spots & ad size combinations to determine which one performs best.

Step 4: Run a report on Ad Manager choosing the “Total Active View % viewable impressions” as a metric → this gives you the viewability rate of your ads

Step 5: For mobile, usually you want a single ad unit at the bottom (sitting just above the fold), then skip a screen height, then another ad unit, another screen height, another unit, up to 5 units.

Step 6: Use these questions as a guide when deciding on placements:

  • What is the user trying to accomplish by visiting the site?
  • What do they do when viewing a particular page?
  • Where is their attention likely to be focused?

Step 7: Check out Google’s guide to ad sizes: https://support.google.com/adsense/answer/6002621?hl=en

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