Increase the viewability of the ad unit by moving it lower down the page

This post was most recently updated on November 7th, 2021

Not all ads placed on top of the page could mean they’re always viewable.

• A display ad is counted as viewable when at least 50% of its area is visible on the screen for at least 1 second.
• A video ad is counted as viewable when at least 50% of its area is visible on the screen while the video is playing for at least 2 seconds.

Tips

Step 1: Choose a spot that fits the website design and attracts your user’s attention.

Step 2: Per Google’s policy, avoid site layouts in which the ads push content below the fold

Step 3: A/B test to compare different ad spots & ad size combinations to determine which one performs best.

Step 4: Run a report on Ad Manager choosing the “Total Active View % viewable impressions” as a metric → this gives you the viewability rate of your ads

Step 5: For mobile, usually you want a single ad unit at the bottom (sitting just above the fold), then skip a screen height, then another ad unit, another screen height, another unit, up to 5 units.

Step 6: Use these questions as a guide when deciding on placements:

• What is the user trying to accomplish by visiting the site?
• What do they do when viewing a particular page?
• Where is their attention likely to be focused?

Step 7: Check out Google’s guide to ad sizes: https://support.google.com/adsense/answer/6002621?hl=en

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